TV ad sales on the decline (NY Times)

[wadio]

https://www.nytimes.com/2018/05/13/business/media/television-advertising.html

National TV ad sales peaked in 2016, when they exceeded $43 billion, according to data from Magna, the ad-buying and media intelligence arm of IPG Mediabrands. Sales fell 2.2 percent last year, and the firm estimates that they will fall at least 2 percent each year through 2022.

 

[drt]

I understand that TV advertsing is on the decline and why that is so; the only thing that might decline this and helps
slow but not elimiate this decline are the political ads; here in Florida, we are being flooded with poitical ads for the Florida governor’s race, a senate seat and both federal and state congressional campains...........of course the political ads are wasted on me since I either mute or change stations.

 

[TheBigA]

Which is why companies like CBS are launching subscription based online services. Subscription money will more than offset the loss of ad sales.

 

[vchimpanzee]

I can skip over all ads now because I record everything, though if I am staying in a motel in the mountains or at the beach I can't do that.

I have the capability to avoid ads altogether but I only fast-forward through them. Some look too interesting not to watch. This freedom makes me much less frustrated with commercials that I might otherwise get tired of or annoyed by.