I dont watch much of TV guide tv because I get the listings online now.I do like the awards red carpet specials.I did had a subscription for ages before this little thing called the internet came about in the 1990's.
flashback said:tv guide magazine was great when they put out the smaller issues with 24 /7 local schedules .i would like to see it that way again...
DToTheJ said:flashback said:tv guide magazine was great when they put out the smaller issues with 24 /7 local schedules .i would like to see it that way again...
That, like the newspapers phasing out television listings in some cases, is another example of trying to stay relevant in the 21st century. All TV Guide is trying to do in this case, in their magazine and on their "channel," is to target the sellable demo.
wffm78 said:I am not talking about staying relevant or not, but staying true to brand. In a 500 channel universe, you NEED an identity to sell your network. ESPN has stayed true to the brand, and is the #1 cable network. Most viewers don't scan channels anymore, they set their DVR, or save a favorite list of channels based on a programming genre they like.
When a channel strays off brand...such as the Travel Channel's line up of cooking shows (which belong more appropriately on the Food Channel), History showing shows like American Pickers, which popular or not, have little to do with history, or MTV and VH1 showing movies or shows that have little or nothing to do with music...you've confused the brand and your identity. While I agree that TV listings in a digital age are increasingly irrelevant in a digital age, there are still people who don't yet have smart boxes on their set. And a channel called TV Guide, by definition, should guide you to the best shows in a 500 channel universe, not serve as a dumping ground for 3rd tier sitcoms that should be on TVLand, Me-TV or Antenna TV.
If you aren't what you used to be, change the name, as Spike TV (the former nashville network), HLN (the former headline news, now 2011's version of CourtTV) ,or TLC (the former learning network) have done. In short, stay true to your brand, or get lost on a crowded dial...
DToTheJ said:All TV Guide is trying to do in this case, in their magazine and on their "channel," is to target the sellable demo.