WIS is officially the NBC affiliate for the market. If I recall, it offers a customized cable version of itself ("WIS Florence") for the market.It's owner, Raycom, also holds a CP for a new local station -- WMBF-TV 32 Myrtle Beach. If I recall, previous owner Liberty planned to basically use it to replace "WIS Florence" as a local broadcast NBC affiliate. Raycom has since bought WIS (spinning off WACH 57 Columbia to get WIS) and WMBF-TV, so it's possible plans have changed... Though, since all the other affiliations are locked up (WPDE/ABC, WBTW/CBS, WFXB/Fox, WWMB/CW, WBTW-DT/MyNetworkTV) but NBC, it would still seem like that would be the obvious choice for WMBF-TV once it comes on the air.Chiphttp://users4.ev1.net/~chipk/ac/airchecks.html