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TV Networks’ Bid to Create Nielsen Rival Gets Support From Advertisers

Y2kTheNewOldies

Y2kTheNewOldies

Big media-buying agencies and even a few advertisers are likely to help as the TV industry battles with Nielsen and continues to push for alternate systems of counting video viewers, whether they watch via traditional linear TV or a new streaming-video hub.

“We needed better measurement of consumers, and for whatever reason, they didn’t deliver,” says Kelly Metz, managing director of linear and advanced TV activation at Omnicom Media Group, one of the nation’s largest media buying agencies, referring to Nielsen. “It has opened the door.”
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variety.com

TV Networks’ Bid to Create Nielsen Rival Gets Support From Advertisers

Big media agencies and even a few advertisers are likely to help as the TV industry battles with Nielsen over counting video viewers.
variety.com variety.com

Omnicom is named as the group that is going after Nielsen for ratings data.
 
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