• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

TV Ratings: American Music Awards Steady but Low

Y2kTheNewOldies

Y2kTheNewOldies

https://www.hollywoodreporter.com/l...rds-nfl-tv-ratings-sunday-nov-24-2019-1257846

ABC's broadcast is in line with its 2018 numbers, but last year was the show's weakest outing ever.
The American Music Awards delivered steady ratings Sunday — but all that means is that the ABC broadcast is in line with last year's all-time low.

The AMAs drew 6.73 million viewers for ABC, a slight 2 percent increase over last year's show (which aired on a Tuesday night in October). The awards averaged a 1.7 rating among adults 18-49, off a tenth of a point from a year ago. If that figure holds, it will be a new low for the awards.

NBC's Sunday Night Football drew just under 17 million viewers in the fast national ratings, a 22 percent improvement on last week's soft outing. In fact, the game is already ahead of last week's final figure of 16.85 million viewers, even before the inevitable upward adjustments for the live broadcast.
Click to expand...


In Past articles we mentioned that live awards shows have been low for some time in terms of TV Ratings and we factored in streaming simulcasts and Social Media posts by the target audience as variables.
 
TheBigA said:
You think there's a lot of sharing of audience between football and music?
Click to expand...
SNF has owned the ratings for 10 years. Nothing up against it even comes close to having a chance. NBC flexed into that game for a reason. Granted it wasn't as good as advertised it's still two marquee teams.
 
Don CT said:
SNF has owned the ratings for 10 years. Nothing up against it even comes close to having a chance. NBC flexed into that game for a reason. Granted it wasn't as good as advertised it's still two marquee teams.
Click to expand...

I do think a lot of sets that were tuned to SNF would've been tuned to the AMAs had SNF not been on.

Tuesday may very well be a better night for this broadcast.
 
umfan said:
Tuesday may very well be a better night for this broadcast.
Click to expand...

There have been other music events on weeknights. For example the CMA Awards a couple weeks ago was on Wednesday night and had more viewers than the AMAs.

There was a time when one of the awards shows went up against Monday Night Football. Ultimately, they moved the awards show.
 
umfan said:
I do think a lot of sets that were tuned to SNF would've been tuned to the AMAs had SNF not been on.

Tuesday may very well be a better night for this broadcast.
Click to expand...

Many of those sets would be ones that would have been watched by different members of the household than those who regularly watch the NFL on Sunday nights. Music awards shows attract more women and more younger viewers than football, so few new viewers would be gained if there were no football game on NBC. The remote just would be in different hands for three hours.

The big problem here is that awards shows, outside of the big three (Oscar, Emmy, Grammy ... maybe CMA as a sort of "3(a)" when the genre is especially hot), have become "who cares" non-events for today's increasing splintered television audience. No matter where the AMAs were placed, they would have to contend with not only network, cable or regional sports, but series and reality programs on the other OTA networks that all target the young, the foolish, the sentimental and the gullible -- the ones who will be maxing out their credit cards over the next month -- so I don't think you'd see the various So What Awards shows benefit much from a move to another day of the week.
 
CTListener said:
I don't think you'd see the various So What Awards shows benefit much from a move to another day of the week.
Click to expand...

Good point. Dick Clark created the AMAs specifically as a sales tool in the 4th quarter. He knew there was a lot of ad money in the period around Thanksgiving, one month before Christmas, and it gave him a way to cash in on that money several months before the Grammy awards.
 
TheBigA said:
There have been other music events on weeknights. For example the CMA Awards a couple weeks ago was on Wednesday night and had more viewers than the AMAs.

There was a time when one of the awards shows went up against Monday Night Football. Ultimately, they moved the awards show.
Click to expand...

Note that the CMA awards saw an increase in their year over year ratings.
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom