So what happens with the affiliates that air ET/Insider in a block? Does another entertainment show replace it at CBS? I have the feeling that most affiliates aired ET/The Insider next to each other - KAPP and KIRO both do.
In December, Forbes magazine estimated that Mr. Kjellberg had earned $15 million in the year that ended last June, thanks largely to his book, “This Book Loves You,” and his series on YouTube Red, Google’s paid subscription service, which offers ad-free viewing among other benefits.
One of the videos identified by The Journal featured a man dressed as Jesus Christ saying, “Hitler did absolutely nothing wrong.” In another, Mr. Kjellberg hired two men to make and display a sign that said, “Death to All Jews,” according to The Journal.
PewDiePie removed those videos, along with a third, but not before they had amassed about 23 million views, The Journal reported. All three were published last month.
Mr. Kjellberg addressed the criticism in a Sunday post on Tumblr, the popular blogging platform.
“I think it’s important to say something, and I want to make one thing clear: I am in no way supporting any kind of hateful attitudes,” he said. He added: “Though this was not my intention, I understand that these jokes were ultimately offensive.”
Mr. Kjellberg did not immediately respond to an emailed request for comment on Monday night.
The Walt Disney Company zealously defends its brand — it decided not to bid for Twitter last year in part because it was concerned with trolls on that social network — but this is not the first time that the entertainment conglomerate has had trouble from off-brand units. In 2010, for example, it sold the sometimes-racy Miramax Films.
In 2014, Disney paid $500 million for Maker Studios in a bid to expand its reach online. In the intervening years, however, Maker Studios has suffered from layoffs and retrenchments.
http://www.hollywoodreporter.com/ne...as-disney-plans-shrink-creator-network-976207http://variety.com/2017/digital/new...usiness-deals-digital-influencers-1201988462/
http://www.independent.co.uk/voices...ome-cool-alt-right-young-people-a7579756.html
http://www.wetheunicorns.com/debate/pewdiepie-vs-youtube-maker-trolls/#OoEMh0p6w0HKxSKl.97
Well the fallout of PewDiePie's cancellation from Disney and Youtube Continues.
So what happens with the affiliates that air ET/Insider in a block? Does another entertainment show replace it at CBS? I have the feeling that most affiliates aired ET/The Insider next to each other - KAPP and KIRO both do.
He’ll still likely make at least $7 million this year that we'll include when we calculate our Highest-Paid YouTube List for 2017. That’s because his biggest moneymaker, the advertising on his widely watched YouTube channel, will continue to bank seven digits.
“He would get a check for the rest of his life with his library of content,” one industry insider said of Kjellberg’s YouTube clips, which made him $10 million last year from ads playing during videos, FORBES estimates. “Even if his viewership declined tremendously, there would still be enough that he would generate a meaningful amount of money.”
When traditional stars make offensive or racist comments, they get put in Hollywood jail: studios don’t cast them, brands end endorsement deals and networks take them off air. But since the anti-Semitic clips came to light, his subscriber count has actually grown to some 53.2 million.
It’s a viewership advertisers covet. Gamers like Kjellberg have more potential to monetize their work than other YouTube content creators as their videos are often longer and thus provide more opportunities for advertisements.
Disney And YouTube Red Cut Ties With PewDiePie After Anti-Semitic Posts
Still, his earnings will decline. Advertising will be harder to come by now that Kjellberg is not part of the Google Preferred program, which offers brands access to YouTube channels popular with millennials. According to another industry insider, the cost per viewer of his ads will decrease now that he isn’t part of the program. (Cost per viewer is based on a complicated YouTube algorithm involving engagement, overall viewership and other metrics.)
For a short time, advertisers taking part in YouTube’s general advertisement auction may also choose not to advertise with him, so as to not be associated with his comments.
Such effects are likely only short term. With his following, it is unlikely advertisers will totally desert him. “There were advertisers that sponsored Hitler events during World War II,” says Eric Schiffer, a branding expert at Reputation Management Consultant. “You’ll always find someone lacking morality that is trying to make a buck.”
I fondly remember the Good Old Days when performers had ordinary names - even if they weren't their real given names.
PewDiePie? The Weekend? Ice-T?
Soupy Sales. Engelbert Humperdinck. Meat Loaf.
Oh, and it's The Weeknd, with no third "e." Why? Probably to easily establish a brand and an internet presence -- something performers of bygone days didn't have to worry about.
don't forget about Vanilla Ice.
Soupy Sales. Engelbert Humperdinck. Meat Loaf.
Engelbert Humperdinck, (1 September 1854 – 27 September 1921) was a German composer, best known for his opera Hansel and Gretel.
There was a real Engelbert; the pop singer just borrowed his name.