So, how does it impact their business? Remember, it is all about revenue. If an extended morning show makes more money, why no run it longer. Generally morning show commercials are priced at a premium - and it seems natural to try and extend morning drive rates.BTY, if your orginial post had posed the question you posed in your response, maybe the responder wouldn't have been such a smartass! Problem with these boards is they most often degerate into personal attacks rather than a full discussion of issues facing our business.Why not, for example, offer some suggestion as to what actually needs to be done to Marsha's mic rather than the blind shot that offers no help.
