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Two Libtalkers in Sacramento? Coming Soon...

O

OldAkronite

A regular on the Sacramento board, who seems to have some connections locally, posted of an <a target="_blank" href=http://www.radio-info.com/mods/board?Post=551724&Board=sacramento>impending change</a> in the market. Since the post, I've done some asking around, and it seems like it's gonna happen.

The move would have current Entercom standards KCTC/1320 flipping to liberal talk in early November (or sooner), taking the Air America programming schedule from current affiliate KSAC/1240 "Talk City". Looking at <a target="_blank" href=http://1240talkcity.com>the current Talk City website</a>, it promises new programming in October, and has reduced the Air America programming in its schedule to just a simple block with no host names.

Listeners in the market report that 1240 is promoting the addition of Democracy/WYD/Jones Radio's Stephanie Miller in morning drive, AAR Syndication's Thom Hartmann in the early midday slot, and P1/Jones' Ed Schultz from noon-3 PM PT. It would appear possible that current 4-6 PM local host Christine Craft (who may have just found this message board :) could move to a 3 PM start...though that's just a guess on my part. It'd probably also mean a time slot improvement for local brokered host Mary Jane Popp, whose "Popp-Off" now airs at 7 PM on 1240.

This would all mean that KCTC/1320 would likely play the majority of the AAR schedule live, if not all of it...since the Jones Radio product is debuting on 1240 next week.

There have been two competitive liberal talk situations before, though not long-term. Clear Channel FM libtalker WXXM/92.1 in the Madison, WI market competed against local incumbent WTDY/1670, which really isn't a full-time liberal talker, but did air Jones' Ed Schultz until WXXM grabbed the show. And here in my hometown of Akron, there was a brief overlap between WJMP/1520 Kent's carriage of Air America, and liberal talk on former sports outlet now-WARF/1350 Akron. (The sports format, by the way, landed on 1520.)

It'll be interesting to see how long both KSAC/1240 and KCTC/1320 stay in the format, and how they'll do in the ratings. 1320's definitely the better stick, by far, but 1240 is incumbent in the format and has a well-known local host (the aforementioned Ms. Craft, a market veteran) in afternoon drive. It's picked up at least some ratings...in one 12-plus book, it bested long-time Salem conservative talker KTKZ/1380, not that it's difficult to beat a Salem conservative talk station in the ratings. ;)

The other thing here is something even 1240's former program director will tell you...Entercom is, obviously, a much more polished and professional operation, and has resources KSAC owner Paula Nelson-Redfield could only dream of having. We'll see.

-OA<P ID="signature">______________
Ohio Media Watch - <a target="_blank" href=http://ohiomedia.blogspot.com>http://ohiomedia.blogspot.com</a></P>
 
All Access confirms

AllAccess.com says much the same:
<blockquote>Are changes coming to the liberal talk radio scene in SACRAMENTO? Current AIR AMERICA RADIO affiliate KSAC-A (1240 TALK CITY) is running promos announcing the coming addition of JONES' STEPHANIE MILLER and ED SCHULTZ, which would further reduce the AIR AMERICA programming on the station (KSAC carries local shows with CHRISTINE CRAFT and MARY JANE POPP, the syndicated BEV SMITH show, and weekend sports and blues programming).

Could the moves be related to rumors of another liberal talker signing on later this year, and could AIR AMERICA's programming be headed to the new station? And could that station be ENTERCOM's KCTC-A, presently Adult Standards? Stay tuned....</blockquote>
The TalkCity 1240AM website has removed all specific mention of Air America Radio programs. Now it says 6:00 am to 4:00 pm - Various Hosts. And even that will likely change when Miller and Schultz are on board.

This looks like the first real horse race in progressive talk radio. Entercom may be a more polished and professional operation but that won't mean much if they are just taking Air America Radio off the bird. This will test the appeal of Miller/Hartmann/Schultz compared to Springer/Franken/Rhodes in a large market on two stations with good coverage. This will also test whether solid local programming is a real asset to a progressive talk station (or not worth the extra expense).

Lest we forget, there is another competitive situation in progressive talk - San Antonio, TX. Clear Channel's KRPT carries Stephan -Miller- Schultz - Hendrie - Lionel - Colmes PLUS Springer (picked up before AAR started syndicating Springer) v. KTXX taking the AAR feed (minus Springer). Interestingly both are FM's (rare in this format) and neither is making much of dent in Arbitron.

Let the games begin.

> A regular on the Sacramento board, who seems to have some
> connections locally, posted of an impending change in the
> market. Since the post, I've done some asking around, and
> it seems like it's gonna happen.
>
> The move would have current Entercom standards KCTC/1320
> flipping to liberal talk in early November (or sooner),
> taking the Air America programming schedule from current
> affiliate KSAC/1240 "Talk City". Looking at the current
> Talk City website, it promises new programming in October,
> and has reduced the Air America programming in its schedule
> to just a simple block with no host names.
>
> Listeners in the market report that 1240 is promoting the
> addition of Democracy/WYD/Jones Radio's Stephanie Miller in
> morning drive, AAR Syndication's Thom Hartmann in the early
> midday slot, and P1/Jones' Ed Schultz from noon-3 PM PT. It
> would appear possible that current 4-6 PM local host
> Christine Craft (who may have just found this message board
> :) could move to a 3 PM start...though that's just a guess
> on my part. It'd probably also mean a time slot improvement
> for local brokered host Mary Jane Popp, whose "Popp-Off" now
> airs at 7 PM on 1240.
>
> This would all mean that KCTC/1320 would likely play the
> majority of the AAR schedule live, if not all of it...since
> the Jones Radio product is debuting on 1240 next week.
>
> There have been two competitive liberal talk situations
> before, though not long-term. Clear Channel FM libtalker
> WXXM/92.1 in the Madison, WI market competed against local
> incumbent WTDY/1670, which really isn't a full-time liberal
> talker, but did air Jones' Ed Schultz until WXXM grabbed the
> show. And here in my hometown of Akron, there was a brief
> overlap between WJMP/1520 Kent's carriage of Air America,
> and liberal talk on former sports outlet now-WARF/1350
> Akron. (The sports format, by the way, landed on 1520.)
>
> It'll be interesting to see how long both KSAC/1240 and
> KCTC/1320 stay in the format, and how they'll do in the
> ratings. 1320's definitely the better stick, by far, but
> 1240 is incumbent in the format and has a well-known local
> host (the aforementioned Ms. Craft, a market veteran) in
> afternoon drive. It's picked up at least some ratings...in
> one 12-plus book, it bested long-time Salem conservative
> talker KTKZ/1380, not that it's difficult to beat a Salem
> conservative talk station in the ratings. ;)
>
> The other thing here is something even 1240's former program
> director will tell you...Entercom is, obviously, a much more
> polished and professional operation, and has resources KSAC
> owner Paula Nelson-Redfield could only dream of having.
> We'll see.
>
> -OA
>
 
Re: All Access confirms

> Lest we forget, there is another competitive situation in
> progressive talk - San Antonio, TX. Clear Channel's KRPT
> carries Stephan -Miller- Schultz - Hendrie - Lionel - Colmes
> PLUS Springer (picked up before AAR started syndicating
> Springer) v. KTXX taking the AAR feed (minus Springer).
> Interestingly both are FM's (rare in this format) and
> neither is making much of dent in Arbitron.

Oh, I forgot KTXX. Until they picked up AAR, it was thought an in-city AM may do it (1250, if I remember right).

Both stations are rimshots into San Antonio...KTXX even more so than KRPT!

-OA<P ID="signature">______________
Ohio Media Watch - <a target="_blank" href=http://ohiomedia.blogspot.com>http://ohiomedia.blogspot.com</a></P>
 
Re: All Access confirms

> > Lest we forget, there is another competitive situation in
> > progressive talk - San Antonio, TX. Clear Channel's KRPT
> > carries Stephan -Miller- Schultz - Hendrie - Lionel -
> Colmes
> > PLUS Springer (picked up before AAR started syndicating
> > Springer) v. KTXX taking the AAR feed (minus Springer).
> > Interestingly both are FM's (rare in this format) and
> > neither is making much of dent in Arbitron.
>
> Oh, I forgot KTXX. Until they picked up AAR, it was thought
> an in-city AM may do it (1250, if I remember right).
>
> Both stations are rimshots into San Antonio...KTXX even more
> so than KRPT!
>
> -OA

What about KRXA and KOMY in Montery/Santa Cruz market
 
Re: All Access confirms

> What about KRXA and KOMY in Montery/Santa Cruz market

Oops, forgot about that relatively new situation as well.

Though frankly, with how badly the owner of KOMY/KSCO runs his stations, I don't expect it to last for long in that format.

-OA <P ID="signature">______________
Ohio Media Watch - <a target="_blank" href=http://ohiomedia.blogspot.com>http://ohiomedia.blogspot.com</a></P>
 
Re: AAR Spokesperson confirms 1320 AM Nov 1st.

http> ://www.sacticket.com/tv_radio/story/13646333p-14488628c.html
>
>
> "Air America will be silent in Sacramento for a month before
> moving to KCTC (1320 AM) on Nov. 1, according to Air America
> spokeswoman Jamie Horn.
>
> "1320 AM is a more powerful station that will allow us to
> reach Stockton and Yuba City for the first time," Horn said
> in a prepared statement."
>
> More at link
>
Excuse me, Air America: But 1320 KCTC doesn't cover Stockton, CA. with a decent signal at all.
 
Re: AAR Spokesperson confirms 1320 AM Nov 1st.

>
> > "1320 AM is a more powerful station that will allow us to
> > reach Stockton and Yuba City for the first time," Horn
> said
> > in a prepared statement."
> >
> > More at link
> >
> Excuse me, Air America: But 1320 KCTC doesn't cover
> Stockton, CA. with a decent signal at all.

Maybe the key word in the statement is "reach." According to the map at radio-locator.com, KCTC puts a "local" signal into what looks like about half of Stockton.
>
 
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