Not to mention nighttime...while it's not prime time for a talk format, WGBR has 800 watts while WFMC drops to 94 watts. There are some sharp nulls in the 1150 nighttime pattern north of Goldsboro, but I don't see WFMC doing much to remedy that, as their city-grade signal drops off north of town as well. The only possible advantage I see with 730 is daytime in Johnston County, but they're still literally in the shadow of an FM (106.1 high up on the candleabra in Auburn, NC) with Rush and Hannity. They should keep the stations/formats as they are and, if they do anything, buy a FM translator for WFMC to get the black gospel on FM, since WELS 102.9 isn't so strong in Goldsboro and they're well out of WNNL 103.9's range.