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Two WFAA's in Dallas?

I was flipping through an old book on radio, and I saw an ad in it for WFAA in Dallas. It says...

820kc 50kw NBC
570 kc 5kw ABC
Two Places on the Dial: 570 and 820.
Something New in Radio
One Station
Two Frequencies
Two Networks
Two Audiences
But it's still WFAA all the way!
WFAA 820kc WFAA 570kc

Can somebody out there tell me more about this arrangement? And did both indeed share the same calls? The book, by the way, was published in 1948.
 
It's an old timesharing arrangement between WFAA and WBAP. At one time, WFAA and WBAP shared the 820 frequency--splitting time, day and night, between the two. The stations then bought the 570 frequency in Wichita Falls and moved it to Dallas. As a result, WFAA and WBAP would each have a turn, every day on each freq.--WBAP on 820 in the AM, WFAA in the PM, and vice versa on 570. This lasted until the late 60s, when WBAP bought out WFAA's interest in the 820 signal, and things settled down: WBAP on 820, WFAA on 570 (now KLIF).

However, both station continued to share a transmitter site between Dallas and Fort Worth (now DFW airport); after the airport was built, they shared a transmitter site in Grapevine. The sharing stopped in the early 80s when WBAP moved to Bisbee.
 
bpatrick said:
Wasn't there a similar situation in Chicago? I think
it was WLS-WENR. Can somebody fill me in?

Long ago in a radio galaxy far away, in a town called Chicago
("Good evening John!...beep beep") the Big 89 and its pre-1941
NARBA freq. (870?) were time-shared by Prairie Farmer's WLS
and NBC/Blue's WENR. Somebody bought somebody out
eventually, the 'LS calls survived, and lo, it begat "eighty-nine,
double-you-ellllllllll-ess."

I wonder how funky it would have been during the Prairie Farmer
era if Landecker did Boogie Check in between the hog prices? ;D
 
Well, a 1972 KHJ aircheck exists of Robert W. Morgan's first day back in LA after his two-year WIND-Chicago departure where, shortly before 6am, the great and vaunted Robert W. makes a crack about how he "loves following the turkey breast report."

Of course, hog prices may be more in line with "Animal Stories."
 
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