U-T: Oldies Radio Stations Are Vanishing

[hipman]

Link:

http://www.signonsandiego.com/uniontrib/20050917/news_1b17oldies.html

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[SDRadio]

> Any comments about this article?
>

It comes down to economics and the return of investement by the advertiser. I like oldies ... and enjoyed KOOL. But there is no BUZZ about the format since KBEST. Dave Mason did a great job at the helm in the morning drive ... and the music reminded me of 1520 KOMA from the 60s and early 70s. But there was no buzz about the format or the station after Mason left the airwaves. No return of investement ... no audience ... no ratings ... no station.<P ID="signature">______________
+--
Chris
SDRadio.net</P>

 

[SuperRadioFan]

> > Any comments about this article?
> >
>
> It comes down to economics and the return of investement by
> the advertiser. I like oldies ... and enjoyed KOOL. But
> there is no BUZZ about the format since KBEST. Dave Mason
> did a great job at the helm in the morning drive ... and the
> music reminded me of 1520 KOMA from the 60s and early 70s.
> But there was no buzz about the format or the station after
> Mason left the airwaves. No return of investement ... no
> audience ... no ratings ... no station.
>

As Petula Clark sang "It's a Sign of the Times" :>)

 

[collinsradio]

Mason is a journeyman jock/PD. Was further restricted by CC's
lack of understanding of the format (they have a terrible
track record with Oldies). Substandard talent and voice
tracking really hurts the format. This is one format that
requires on air performers not liner jocks. The morning
show must have star power, a cume magnet. The core years
should be 1967-1977, with selected pre 67 and post '77
hits. Focus on TSL not strictly cume. Reclaim the rock
edge of oldies.


Live Legal ID
After Midnight-Derek & Dominos
The Letter-Box Tops
Magnet & Steele-Walter Egan
Time Of The Season-Zombies
Chain Of Fools-Aretha Franklin
Brown Eyed Girl-Van Morrison
Maggie May-Rod Stewart
Do Wah Diddy-Manferd Mann
Backstabbers-O Jays
Lay Lady Lay-Bob Dylan
Lola-Kinks
Black Is Black-Los Bravos
Ride Captin Ride-Blues Image
I Can't Get Next To You-Temptations
Touch Me-Doors
Ticket To Ride-Beatles
Long Cool Woman in a black dress-Hollies
It's Too late to turn back now-Cornelius Bros

 

[Benshaton]

> Mason is a journeyman jock/PD. Was further restricted by
> CC's
> lack of understanding of the format (they have a terrible
> track record with Oldies). Substandard talent and voice
> tracking really hurts the format. This is one format that
> requires on air performers not liner jocks. The morning
> show must have star power, a cume magnet. The core years
> should be 1967-1977, with selected pre 67 and post '77
> hits. Focus on TSL not strictly cume. Reclaim the rock
> edge of oldies.
>
>
> Live Legal ID
> After Midnight-Derek & Dominos
> The Letter-Box Tops
> Magnet & Steele-Walter Egan
> Time Of The Season-Zombies
> Chain Of Fools-Aretha Franklin
> Brown Eyed Girl-Van Morrison
> Maggie May-Rod Stewart
> Do Wah Diddy-Manferd Mann
> Backstabbers-O Jays
> Lay Lady Lay-Bob Dylan
> Lola-Kinks
> Black Is Black-Los Bravos
> Ride Captin Ride-Blues Image
> I Can't Get Next To You-Temptations
> Touch Me-Doors
> Ticket To Ride-Beatles
> Long Cool Woman in a black dress-Hollies
> It's Too late to turn back now-Cornelius Bros
>
I grew up in the 60's and what I'd like is an expanded oldies format like 99.3 had after the station sale was a done deal. I'd like full time radio personalities who take requests from local listeners, know the music, and bond with the community. I think an oldies station would succeed here with some promotion and a good signal. It should play some songs dating way back to mid-50's but would probably need to extend their playlist period to the 80's or even into the 90's to attract the desired demographics for advertisers. I doubt that it would be wise to have most of the songs of an oldies station to be from any ten year period, but what do I know since I'm not a bean counter.

 

[KlunkLetter]

> > > Any comments about this article?
> > >
> >
> > It comes down to economics and the return of investement
> by
> > the advertiser. I like oldies ... and enjoyed KOOL. But
> > there is no BUZZ about the format since KBEST. Dave Mason
> > did a great job at the helm in the morning drive ... and
> the
> > music reminded me of 1520 KOMA from the 60s and early 70s.
>
> > But there was no buzz about the format or the station
> after
> > Mason left the airwaves. No return of investement ... no
> > audience ... no ratings ... no station.
> >
>
> As Petula Clark sang "It's a Sign of the Times" :>)
>
. . . however, in Chicago, oldies HAS returned to WZZN-FM on 94.7, the former WLS-FM home. A couple months ago, Chicago lost WJMK, oldies 104.7, after nearly 20 years on the air. Speculation is that the legendary WLS-FM calls will return to the station.

94.7's switch makes for a lot of discussion on the Chicago board.