X-Man said:DavidEduardo said:adub said:3. PPM that almost totally ignores African-Americans ( Arbitron so what else is new)
Actually, not so. Look at Houston, where Radio One spent a lot of money finding out why The Box and KMJQ sucked in PPM, and, after finding out the defects, fixed them. They are now consistently in the top 3 or 4 stations 18-49 in that market.
The sample is proportional to the population in each demo cell, and if there is any discrepancy, weighting up or down is done.
Is why k104 is in 10th place.
KKDA debuted 4th in the target demo (18-49) and got as high as 3rd before dropping out of the top 10. That's a programming issue, not an Arbitron issue.
Not to mention that KBXX & KMJQ are the only Urban stations in the Houston, if both stations had competiton like in DFW then ratings maybe different.
Exactly. Radio One Houston cluster are the only urban stations on the FM dial there. They are also severely skewed on both ends hence why you have local artist suing the parent company (Radio One) because of its bias on local artists. Houston is like the only major market in the top 10 with a large black population where its' urban stations are monopolized by one radio group.