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Ultimate Oldies expanding

K

Kahuna1

LPFM WOXR 97.7 in Huber Heights, programming Ultimate Oldies, is expanding to a 2nd LPFM frequency at 101.5 by sometime this winter, according to thier web site. Also new studios are in the works at Brandt Pike and Chambersburg Rd in the Huber Towne Center.

My understanding is that they operate with an all volunteer staff, which to me means you do it because you love it, not because you wanna get rich. It's an interesting concept...no corporate bean counters...no programming consultants....just fun radio. I think I'm gonna check this out!
 
The 2nd frequency at 101.5 is actually a translator station, W268AX. It was a rare singleton amongst the mass of translator apps a couple years back. It's on now, and must have come on sometime this week, since the FCC is showing the license to cover application was just filed recently.

I don't know how many LPFM's out there can actually afford any paid staff. There are several operating across Ohio but most are affiliated with churches or schools that have other ways of generating a budget to keep the thing going.
 
I know this would be anathema on the good old board, but with no other oldies station operating anywhere near the Dayton area, I'm not sure I wouldn't play (gasp) the hits 9as oposed to all 45-collector radio, all the time) on an LPFM like WOXR.
 
Kahuna1 said:
LPFM WOXR 97.7 in Huber Heights, programming Ultimate Oldies, is expanding to a 2nd LPFM frequency at 101.5 by sometime this winter, according to thier web site. Also new studios are in the works at Brandt Pike and Chambersburg Rd in the Huber Towne Center.

My understanding is that they operate with an all volunteer staff, which to me means you do it because you love it, not because you wanna get rich. It's an interesting concept...no corporate bean counters...no programming consultants....just fun radio. I think I'm gonna check this out!
Click to expand...

I'd have to say that most folks in programming KNOW that they're not gonna get rich...
 
gr8oldies said:
I know this would be anathema on the good old board, but with no other oldies station operating anywhere near the Dayton area, I'm not sure I wouldn't play (gasp) the hits 9as oposed to all 45-collector radio, all the time) on an LPFM like WOXR.
Click to expand...

Do they audiostream? What's their website address? Dayton needs oldies since we lost Kool95/Oldies 95 several years back and when WULM dropped 50s/60s/early 70s in favor of 70s/early 80s almost a year ago. WDJO down in Cincy is about the only other...their audiostream helps compensate for the signal that can't reach all that well north of Dayton.
 
QUOTE It's an interesting concept...no corporate bean counters...no programming consultants....just fun radio. QUOTE

No consultants and the personalities don't get paid??? Good Lord....the ClassX business model is spreading!!! <laughing>
 
gr8oldies said:
I know this would be anathema on the good old board, but with no other oldies station operating anywhere near the Dayton area, I'm not sure I wouldn't play (gasp) the hits 9as oposed to all 45-collector radio, all the time) on an LPFM like WOXR.
Click to expand...

Now...Gr8t...you make sense, even though most of the oldies geeks on this board will crucify you for it!

I listened to the station the other day...heard one semi-recognizable song, "Susan" by the Buckinghams, followed by
a couple of songs that, even with my vast knowledge of oldies (which is better than most people, including some on this
board), I could not immediately identify.

Don't get me wrong, here. I'm not suggesting a 250 song list. But 20,000? (Which I hear is their target.) What you get there is WULM...a station that, sadly, has never shown up in any rating book and has had no measurable audience since going on the air. Sorry, oldies geeks. Facts are facts here. Playing the hits, even if they sprinkle some eclecticism in there, would help them gain audience.
 
And, by the way...Gr8t:

My last post had no intent to inflict any pain upon you. I know of your past. And, if it did, my
apologies. You and I have seen eye to eye on a lot of things on this board, agreed to disagree on a few. And, to your credit, you've come to my defense a few times and I did appreciate that. I did not intend to
"kick a guy when he's down" with my post.

But, your post does make perfect sense. And, it makes me wonder if your experiences have led you to some conclusions that I, myself learned about 20 years ago with WING-AM. That is: it's alright to build
a huge library. But, success demands that one doesn't try to play everything all at once. There needs to
be some order in place, and, while a station can sprinkle in the lesser known stuff to create an "illusion of depth" to a playlist, playing the hits is a must. That's what I was trying to get at. And, I am posting this response to my previous post to attempt to proactively clear up any misunderstandings if there are any.

We tried the big playlist thing, too. Had the same result.
 
If history is any indication, we've already seen what a 280 song oldies library can get you in Dayton....dumped. Before Cox, Kool 95 was running with approx a 700 title library that was structured to move titles in and out of regualr and lunar categories to minimize burn and audiance tune out and the station was pulling between a 4 and 5 share. After the take over, the playlist was cut by almost 2/3, and within approx a year and half the ratings were below a 2.

I do not advocate a 20,000 title library and if memory serves me right, I believe the DDN news story about WOXR stated that they were working with 4000 titles (still too much). A large playlist dosen't have to be bad as long as it is managed correctly and continuously massaged to ensure the best product on the air.
 
Gr8oldies, Kevin, Kahuna, etc: Youse guys seem like yah know what yer talkin about. Can you explain to me the value of platooning in the oldies format?

I think I understand the concept--but--why not just have a focused library of (250???) hits turning over in a reasonable power time frame (1 1/2 to 2 days???)? Then stack the rest in categories that spin from 4 or 5 days for secondary to a totally lunar rotation for tertiary?
 
I wonder how WOXR's music library will compare to that of webcasting SuperOldies.com, whose hits are unrecognizable to many oldies buffs like myself.

Also, won't Oxford's WOXY "97X" 97.7 interfere with WOXR's signal?
 
jcs said:
Also, won't Oxford's WOXY "97X" 97.7 interfere with WOXR's signal?
Click to expand...
Good question. Since WOXR has been around a while, I doubt that there's much interference since the 'OXY signal is pretty much dead at that point in Dayton - remember, 'OXY was only a 3,000 watter that made it hard to get past I-70, so i think it'd be a case of 'OXR overpowering 'OXY in their broadcast range. There were some exceptions though on the signal getting past that range, obviously.

FWIW, WOXY's tower isn't in Oxford anymore (nor is it 97X, but I think you knew that ;) ).
 
jcs said:
I wonder how WOXR's music library will compare to that of webcasting SuperOldies.com, whose hits are unrecognizable to many oldies buffs like myself.

Also, won't Oxford's WOXY "97X" 97.7 interfere with WOXR's signal?
Click to expand...

It does override the LPFM's signal about midway through Huber Heights. As a secondary service, the LPFM has to accept this interference.
 
tcsnrayp said:
Gr8oldies, Kevin, Kahuna, etc: Youse guys seem like yah know what yer talkin about. Can you explain to me the value of platooning in the oldies format?

I think I understand the concept--but--why not just have a focused library of (250???) hits turning over in a reasonable power time frame (1 1/2 to 2 days???)? Then stack the rest in categories that spin from 4 or 5 days for secondary to a totally lunar rotation for tertiary?
Click to expand...

Platooning is one way you can do it. I've had success programming oldies by playing the "focused" library spinning as normal, but using my library cuts for specialty weekends and special feature programming (morning show "wayback" or "time tunnel" type features, Top 10 at 10 nightly countdowns, request shows in which a "limited" number of library cuts can be added for "spice" each hour, etc.) In any of these cases, the "library" cuts are in a place where you can explain to the listener why the song is being played and, in most cases, falls in between 2 well-tested songs from your "focused" library. That way, you're not gambling too much - the listener knows why you're playing a lesser-known title and it becomes a bit of an "oh, wow" song for them.

Again...it's "illusion of depth", as opposed to being so deep you're no longer a format, but a family reunion, so to speak.
 
got an email from Brad Beer at Ultimate Oldies yesterday. New call letters are WSWO with both 97.7 and 101.5. Some new elements are being added and live shows will start to appear as the construction on the new studios is completed here in the next few weeks. They still want to work with a very large library, but are starting to be careful about too much un recognizable content in thier mix. This is a work in progress and it should be fun to watch (and possibly help) it evolve.
 
Kahuna1 said:
got an email from Brad Beer at Ultimate Oldies yesterday. New call letters are WSWO with both 97.7 and 101.5.
Click to expand...


Weren't the WSWO letters the old MIX107.7 calls back in the early to mid 80's?
 
WSWO were the calls of TV26 in Springfield until the 80's when a group formed by the board of WFCJ bought the station and wanted calls that expressed their broadcasting mission: WTJC= Whitnessing Til Jesus Comes. WSWO calls then went to WKFI's FM station in Wilmington until Vern and Klove took over a few years a go. 107.7 took on the calls WWSN when Stooner bought the station from HK Crowl's widow.
 
I, for one remember the history of the WSWO call letters. I was just a high school
student in Springfield at the time. Our local 1 million watt independent TV 26 went away for good
one day suddenly.
It was in the early 1970s. There had been a burglary at WISH TV 8 in Indianapolis. An investigation
located Channel 8s missing equipment at Springfield Airport. And the thief was the licensee.
That's how I recall it.
 
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