• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

Unit Rates

B

bossbill

I posted this under Sales, but apparently all the radio salespeople are out selling and too busy to read forums...

Until I entered this market, I had never heard of radio stations selling per unit, rather than time. We've always valued a :60 at more than a :30, etc. But this market was and continues to sell at a rate that is the same whether it's a :30 or :60.

I'm curious as to how common this is, and why?
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom