http://www.broadcastingcable.com/ne...-acquiring-digital-media-assets-gawker/158927
Gawker is going out of business soon. Fusion is effective in the app age.
Gawker is going out of business soon. Fusion is effective in the app age.
The Gawker assets will be merged into Univision’s Fusion Media Group. Univision bought out Disney’s stake in Fusion earlier this year.
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Operating Gawker sites, including Gizmodo, Jalopnik, Jezebel, Deadspin and Lifehacker, will raise Fusion’s unique vistors to almost 75 million per month.
“The addition of these iconic digital-first brands give the Fusion Media Group an inimitable opportunity to scale across relevant content verticals and continue to serve key passion points for our audience,” said Felipe Holguin, president and chief operating officer of Fusion Media Group.
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Univision, looking to build its digital business, previously invested in The Onion and The Root.
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“Fusion Media Group is focused on serving America’s diverse youth with digital-first brands that reflect their values and passions, authentically,” said Univison’s chief news, entertainment and digital officer Isaac Lee. “I expect the addition of these digital-first media assets will help FMG exceed the demands of the young, cross-cultural influencers we serve.”