Univision America

[saradio1]

Read the press release announcing the launch of the network below:

Univision Radio, the leading radio company serving Hispanics in the U.S., today announced the launch of its new AM radio network, Univision America. The network, which will include radio stations in nine markets across the country, will feature local, national and international news, weather and traffic updates, as well as shows focused on the issues that matter most to Hispanics, including current events, health and family, finances, education, sports, and entertainment.

“As the leading Spanish-language radio network in the country, Univision Radio has served Hispanic audiences by bringing them best-in-class programming,” said Jose Valle, president of Univision Radio. “Univision America reinforces our commitment to continue empowering the Hispanic community by offering listeners unparalleled access to local, national and international news and information.”
Univision America will be available in Miami, Chicago, Houston, Dallas, McAllen, El Paso, San Antonio, Las Vegas and Los Angeles, featuring a combination of news segments, local programming and insightful commentary delivered by some of Univision Radio’s most revered personalities and new talent. Univision Radio’s portfolio currently includes 69 owned and operated stations in 16 markets, including all top 10 markets reaching more than 16 million listeners a week.

http://corporate.univision.com/2012...io-network-“univision-america”/#axzz1wTBhf5e9


KCOR-1350?

 

[fredcantu]

Doesn't Univision Radio already have AM talk stations languishing in the ratings in most of these markets? This sounds like rebranding.

 

[gabigley1]

Yes, KCOR 1350 is going to be the station in San Antonio for Univision America.

Isn't KCOR doing some sort of Spanish talk programming already?

 

[fredcantu]

I read that Chicago's Univision talker laid off FIVE local hosts to make room for Univision America. That does not bode well for local shows.

 

[CTHank]

I read that Chicago's Univision talker laid off FIVE local hosts to make room for Univision America. That does not bode well for local shows.

But Fred Univision said in their statement "“Univision America reinforces our commitment to continue empowering the Hispanic community by offering listeners unparalleled access to local, national and international news and information.”

Surely they wouldn't cut local staffs would they? They must be planning on hiring more local folks ;D

 

[davideduardo]

Doesn't Univision Radio already have AM talk stations languishing in the ratings in most of these markets? This sounds like rebranding.

It is a reformating and rebranding of Radio Cadena Univision which provided much of the programming of the AMs in SA, Houston, Dallas, Chicago, Las Vegas, McAllen, El Paso, one of the AM's in Miami, and Los Angeles.

There isn't a Spanish Language AM with even a consistent 1 share 18-49 in any PPM measured Hispanic market that also has Spanish language FMs, so making AMs work is a difficult task... as we know, Mexico has essentially declared AM to be dead.

 

[fredcantu]

as we know, Mexico has essentially declared AM to be dead.

For those unaware... in Mexico, federal regulators assigned an FM channel to every AM station where practical. Now after a period of simulcasting, the AMs have begun signing off.