> > Interesting move on Univision's part. I wonder if part of
> > the reason for the format switch was sales. Smooth jazz
> > types are loyal listeners..but it didn't seem that Horizon
>
> > had the advertiser support from listening from time to
> time.
>
> I would suspect it had everything to do with the change. I
> noticed that, too, when I was visiting Albuquerque a couple
> months ago. There were very few commercials on the Horizon.
>
>
> > I'm sure the new "Beat" will also shore up the older KKSS
> > listener base too.
> > AGM doing smooth jazz..now that's a scary thought.
>
> AGM doing much of anything is a scary thought. However, I
> think smooth jazz would be a format that would do a lot
> better than Radio Sol, and it would be tougher to screw up
> than many (not to mention that they haven't screwed up KHFM,
> though I understand Citadel helps, or at least helped, them
> with the programming side of it). After all, the market has
> a couple of smooth jazz people looking for work, and AGM had
> a contract with Jones to provide smooth jazz for 94.7 in
> Santa Fe, at least until they flipped it less than a week
> ago. So, that might still be an option. I'm not a fan of
> satellite formats, but Jones smooth jazz is the best it
> gets. It's programmed by a competent programmer and
> delivered as effectively as a generic program can be.
>
> > A changing radio landscape in the Burque, I wonder what's
> > next?
>
> You can bet this won't be the last of the changes.
> Albuquerque is the most volatile radio market in the nation,
> or at least that's what M Street has said about it several
> times.
>
I listened to "The New Beat" for about 3 hours yesterday and I think the music is better than Hot 95.1. More variety and more uptempo, won't put you to sleep like Hot. Hot plays waaay to much Motown and too many ballads. If The Beat keeps playing more old school dance and get good jocks they very well could give Hot a run for their money. They have imaging saying something like "jamz from back in the day". I like the mix but I'd like to hear more late 80's dance thrown in. If they mix what theyre doing with Bobby Brown, Seduction, Expose, Cover Girls, Stevie B, Salt N Pepa, Tone Loc and one hit wonders like Deee lite, U krew, and Timex Social Club They would have a big edge. They also need imaging help. Another issue to look into is their processing is flat, Hot is louder on the dial if you flip back and forth between the two.
Not a bad idea to go after Hot though. Sometimes I listen to Hot and it sounds good, where they should be, and other times they sound like Big Oldies. This market will not support two Rhythmic Oldies stations, one will live and one will not make it.