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Univision buries NBC to FIFTH PLACE!!!!!!

It shouldn't come as much of a surprise.
Spanish speakers (primarily from Mexico and Central America) are the new majority.
The last election proved it and in the next election (and the one after that and after that and after that) a candidates' success or failure hinges solely on that fact.

NBC/Universal can barely compete against Univision with their owned Telemundo.
NBC as a network is an also-ran at this point and not even the ghost of Grant Tinker can upright NBC's current capsize.
 
I actually expected this to happen in the "Jay Leno primetime" era...
 
Those of us who are "of a certain age" remember a day when CBS was the "geezer network", when we had to ask "who dies first -- CBS or their last viewer?".

This stuff is cyclical.
 
It may have been cyclical then, but it's not anymore. In the days of multiple media and cable networks becoming more entrenched and highly rated, a last-place network has a much harder time to gain eyeballs and traction to be a leader again. I don't think NBC will ever make it into the top 2 again, or even 3.
 
I'm inclined to lean with w9wi on this. NBC may be in fourth-place overall in the 12+ beauty-contest numbers, but it still has some big structural advantages that - for now - remain fairly rare in our multichannel universe. NBC still has the Olympics for a few more cycles (through at least 2016 in Rio, IIRC), it's still one of just a handful of network venues for NFL football, it's got one of only three full network news departments...and perhaps most importantly, it has something like 99.9% coverage of US TV households, nearly all of them with a local news presence attached. With Telemundo attached, NBC is better positioned than CBS, ABC or (so far) Fox to take advantage of the rise of Hispanic media in the US. Comcast would seem to agree: even though it already had a substantial bouquet of cable networks and the distribution to go with them, it still paid a fairly premium price for NBC.
 
The US Census Dept shows 45 million Americans speak Spanish. Of these about half say they speak it equally well with English.

Another 6 to 10 million people (Depending on undocumented aliens) in the USA speak Spanish, be they students or undocumented or whatever.

There are about 314 million people in the USA so that is 16% (45+6)/314), of America able to watch the programs.
 
JayR said:
In Miami, NBC ranks 6th, behind corporate cousin Telemundo...
Click to expand...

... which is controlled by NBC's parent company! Insult to injury right there...
 
Little Rock AR does not have a Telemundo affiliate, and the Univision station is on a LPTV (digital in HD though). Many of the NBC affiliates in this region are owned by Nexstar-Mission which does not have the best reputation for station groups.
 
JayR said:
That's nothing.

In Miami, NBC ranks 6th, behind corporate cousin Telemundo.
Click to expand...

I'd be more interested in how NBC does in the big northeastern markets (NYC, Philly, Washington, & Boston), plus LA, SF, and Chicago since - at least by reputation - that's all they seem to care about.
 
BTW, Univision has won most Friday nights this season in the 18-34 and 18-49 demos.

Thanks to a combination of a lack of high-appeal Spanish-language cable programs/networks, the continuing erosion of English-language broadcast-network TV ratings, the fact that Univision's weeknight prime-time schedule consists of Mexican novellas (most Hispanics in the U.S., except for those living along the East Coast, can trace their ancestry to Mexico), and the rapid growth of the U.S. Hispanic population (whose average age is much younger than our nation's population as a whole) point to continued growth in Univision's ratings.

The bottom line? Within the next three years, Univision will probably win the entire season among broadcast networks in the 18-34 demographic; and that network will probably win an entire season among broadcast nets in the 18-49 demo within the next ten years, perhaps before the end of this decade.
 
KeithE4 said:
JayR said:
That's nothing.

In Miami, NBC ranks 6th, behind corporate cousin Telemundo.
Click to expand...

I'd be more interested in how NBC does in the big northeastern markets (NYC, Philly, Washington, & Boston), plus LA, SF, and Chicago since - at least by reputation - that's all they seem to care about.
Click to expand...

Exactly, NBC brought this on themselves by writing off 3/4 of the country. I haven't watched any non-sports programming on NBC since....The Office was any good, that's 5-6 years ago.
 
cowboybud said:
KeithE4 said:
JayR said:
That's nothing.

In Miami, NBC ranks 6th, behind corporate cousin Telemundo.
Click to expand...

I'd be more interested in how NBC does in the big northeastern markets (NYC, Philly, Washington, & Boston), plus LA, SF, and Chicago since - at least by reputation - that's all they seem to care about.
Click to expand...

Exactly, NBC brought this on themselves by writing off 3/4 85% of the country. I haven't watched any non-sports rogramming on NBC since....The Office was any good, that's 5-6 years ago.
Click to expand...

Fixed ;D

I'm not completely sure that they care about anything other than the northeast. I was giving them the benefit of the doubt since LA, Chicago, and SF are Top 10 markets outside the South.
 
Interesting to me at least is, I work with a lot of Latinos and the ones that are not born in America, watch the Spanish Networks, like Telemundo and Univision regularly. But the first generation Latinos (and further on down) don't really care for them at all.

I would love to speak Spanish so I could watch. As an aside, why is everyone on those Spanish channels so good looking? LOL
 
The reason why Univision is very popular right now? It's the beautiful Mexican Women. They're so hot and very sexy. That's how Univision happens to be much more popular than NBC.
 
Troy Goodwin said:
The reason why Univision is very popular right now? It's the beautiful Mexican Women. They're so hot and very sexy. That's how Univision happens to be much more popular than NBC.
Click to expand...

You do understand that the beautiful woman on "Por Ella Soy Eva" is really a guy, right? ;)
 
Unfortunately....Univision News Sucks.....their local news tends to be more of public advocacy when it comes to finding social services, while their national news tends to be biased about immigrant issues in the United States. However, they are very good when it comes to reporting International news.
 
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