They cut some 300, not 200, employees http://www.multichannel.com/article/189235-Univision_Latest_To_Make_Layoffs.phpuno said:Has anyone heard of any cuts at the Univision stations? I'm told it will be over 200 people company wide.
Robnoxious said:So... Hispanic stations have been top loaded in the rating books for years and PPM is exposing some harsh truths that counter old diary perceived data?
Uni is just as exposed in the penny stocking of radio stock like the rest of 'em. Layoffs is of no surprise as far as news. All radio conglomerates are taking a cold chilling bath at the moment and it'll take the second coming of Marconi to make the tub somewhat tepid before more axes fall.
4UH8SIMBKAGN said:For the record, from the lastest PPM ratings:
KLVE is tied for #3 25-54.
KRCD/KRCV slid to #9 25-54.
KSCA, once the top station in the market by far, is now #10 and the #3 Regional Mexican station behind KLAX and KBUE. It's been sliding for many months. Quite pathetic especially outside of morning drive.
There are no "tiny" moves in KSCA's fall from first to tenth overall and now the third rated Regional Mexican station. 1/10th of a rating point can mean hundreds of thousands of dollars.DavidEduardo said:4UH8SIMBKAGN said:For the record, from the lastest PPM ratings:
KLVE is tied for #3 25-54.
KRCD/KRCV slid to #9 25-54.
KSCA, once the top station in the market by far, is now #10 and the #3 Regional Mexican station behind KLAX and KBUE. It's been sliding for many months. Quite pathetic especially outside of morning drive.
Numbers are so compacted that moves of 4 or 5 positions are usual. In the most recent PPM, KRCD was 7th in 25 54 and KLVE was 8th. Next week they will move again, since only 0.9 shares, on average, separates #6 from #15 in PPM. Tiny movements represent enormous changes in rank.
DavidEduardo said:Robnoxious said:So... Hispanic stations have been top loaded in the rating books for years and PPM is exposing some harsh truths that counter old diary perceived data?
Yeah, the change has been horrible... there were 33 Spanish language station shares on average in the books ahead of the start of the PPM, and now the average is 31 shares. Gee, all of 6%, and the PPM sample is still not at the complete long term goals on daily in-tab, CPO households and proportionality.
In 18-49, the sales target for Spanish language stations, there are 4 Spanish language stations in the top 10. In 25-54, for the last book, there were 5 in the top 10. In the last diary based book, there were also 5 Spanish language stations in the top 10.
So where is the top loading?
Uni is just as exposed in the penny stocking of radio stock like the rest of 'em. Layoffs is of no surprise as far as news. All radio conglomerates are taking a cold chilling bath at the moment and it'll take the second coming of Marconi to make the tub somewhat tepid before more axes fall.
Every area of business is making cuts, and that includes locally owned stations in smaller markets, ma and pa retail outlets, etc. The Westfield chain of shopping centers just announced it was shortening hours of operation of its malls. To single out individual companies or industries in the midst of a recession is disingenuous.
When it comes down to it, the real problem with Univision, not unlike other broadcasters, is debt. It's just that Clear Channel and Univision are, as I have been posting from the day these deals came down, the poster childs of the worst kinds of financing for a broadcast company in HISTORY. There is no possible way Univision, or to be fair many other companies including Clear Channel, will ever be able to repay their bondholders. They MUST go bankrupt. These companies don't have the possibility of any growth that will ever be able to catch up to the interest payments and refinancing in a down economy, which is going to last for many years, possible a decade or generation. Jerry Perenchio was a genius to get out when he did.BC_714 said:DavidEduardo said:Robnoxious said:So... Hispanic stations have been top loaded in the rating books for years and PPM is exposing some harsh truths that counter old diary perceived data?
Yeah, the change has been horrible... there were 33 Spanish language station shares on average in the books ahead of the start of the PPM, and now the average is 31 shares. Gee, all of 6%, and the PPM sample is still not at the complete long term goals on daily in-tab, CPO households and proportionality.
In 18-49, the sales target for Spanish language stations, there are 4 Spanish language stations in the top 10. In 25-54, for the last book, there were 5 in the top 10. In the last diary based book, there were also 5 Spanish language stations in the top 10.
So where is the top loading?
Uni is just as exposed in the penny stocking of radio stock like the rest of 'em. Layoffs is of no surprise as far as news. All radio conglomerates are taking a cold chilling bath at the moment and it'll take the second coming of Marconi to make the tub somewhat tepid before more axes fall.
Every area of business is making cuts, and that includes locally owned stations in smaller markets, ma and pa retail outlets, etc. The Westfield chain of shopping centers just announced it was shortening hours of operation of its malls. To single out individual companies or industries in the midst of a recession is disingenuous.
All I know is that Unvision is in trouble! They let go of several high profile talent like Enrique Gratas & Fernando Arau. They cut many staff members in Westchester. Like I said Jarold ( your old boss DE) got out just in time.