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Unusual station names or slogans

Kemosabe said:
In the late '80's, WFYR in Chicago branded itself "103.5 Fire." (At present, the calls are assigned to Cumulus's "97.3 River Country" in Elmwood, Illinois.)
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Fun Fact: The jingle package for 103.5 Fire was featured on a promo CD for either JAM or Century 21 back in the late 80s or early 90s.
 
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vchimpanzee said:
Brevard [NC] is known for its white squirrels.
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From toponyms to politicians, Brevard must be a common name in that part of the South. Cape Canaveral is in Brevard County, FL. Georgia was represented for 38 years in the Senate by Richard Brevard Russell, Jr.

ixnay
 
Route66Fan said:
In the late 2000's when 92.9FM in Springfield, MO was KOMG & playing "Classic Country", they called themselves "92.9 Bass Country".
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It also ran some pretty clever liners, like, “Get hooked on Bass Country!”

I'll never understand why MWF walked away from that branding. Don’t get me wrong. I know why it happened. I just don’t know why corporate allowed it.
 
Route66Fan said:
Also, KMZU 100.7FM in Carrollton, MO, calls itself "The Farm" & KRLI 103.9FM in Malta Bend, MO, calls itself "Curly Country 103.9".
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As you probably remember, in-between adult standards “Curly 103.9” (and previously 97.5) and Curly Country, KRLI was an adult CHR format known as “The Grenade.” That format started on KAOL 1430 and its translator on 101.3. I always thought that was a rather unique name for a station.

“The Grenade” ended up moving back to 1430/101.3 after a few years and morphed into a talk by day, classic rock by night format, and the name was dropped for good afterward. I guess you could say Kanza blew up The Grenade!
 
In 2007 after Clear Channel blew up WPHH Power 104.1 in Hartford they flipped it to an automated Alt Rock format and it was called "fm 104-1" with the WURH call letters. They were put into the the Aloha Trust until local owner Full Power Radio purchased them in 2009 and returned the station to Modern Rock Radio 104.1 WMRQ the format and branding Clear Channel used on 104.1 prior to flipping it to Hip-Hop Power 104.1 in 2003.
 
landtuna said:
I know. BIG mistake by station suits.
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The decline has come during the pandemic, when stations have not done outside promotion or spent on advertising. So the lack of the camel in the logo has about zero effect. The real issue is that Entercom castrated most of its country stations, removing live announcers, local dedicated PDs and centralizing music decisions.

While regional or national formats can be made to work, the Entercom "solution" for both country and for Alt has been uniformly weak or even dreadful.
 
A DFW station on 93.3 FM circa 1999, was a modern AC/AAA hybrid station known as "Merge 93.3" with the slogan "Cool Rock, Smart Pop." It was a good station that competed against then-Clear Channel stations (Hot AC "Mix 102.9" and Alternative "94.5/102.1 The Edge"). But the station only lasted a couple years before flipping to classic rock in 2002, then CHR in 2009 (as "i93," now "Hot 93.3").

I also want to point out a San Antonio station, KTFM "Energy 94.1" calls themselves "San Antonio's #2 Hit Music Station" (which they're not wrong).
 
DavidEduardo said:
The decline has come during the pandemic, when stations have not done outside promotion or spent on advertising. So the lack of the camel in the logo has about zero effect.
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I don't know how much a logo has on station appeal. The content obviously is much more important. But in KMLE's case the replacement of the camel by what is truly lackluster sure doesn't help its appeal much. I don't know how many listeners they had in days past (I'm not a Country fan) but I sure used to see those camel stickers all over the place. As a comparison, I noticed KNIX only on that big outdoor sign along I-17.
 
CTListener said:
During my four years in college there, I was surprised that neither Syracuse's WHEN (620) nor WOLF (1490) used the words "when" or "wolf" in its imaging. WOLF, a high-energy Top 40, in particular -- no howling, no animal mascot at live remotes, nothing at all lupine, just the jocks coming out of every song with "W-O-L-F!" This was in the mid-'70s. I wonder if either ever capitalized on its call letters spelling out a word.
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Re WOLF
https://www.pinterest.com/pin/376050637614574811/
Early 60s, a cartoon wolf was its logo.And WOLF-FM 92.1 logo has a
wolf paw print.

As a country station in late 60s it was
a country station, with a cartoon cowboy wolf.

1616486161481.png
 
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101.9 - The TWISTER.

Now a country station, started using that name in Tornado alley when they were twisting the night away as an oldies station. Pretty creative IMO.
 
WFRG in Utica, New York was purportedly the first to call itself "Froggy." The brand, which included batrachian DJ names (e.g., Anne Phibian, Tad Pole, Polly Wogg, etc.), spread to a considerable number of country stations. WFGO, "Froggy 94.7" in Erie, PA, played oldies, however, and was perhaps the only non-country Froggy in the pool.
 
Kemosabe said:
WFRG in Utica, New York was purportedly the first to call itself "Froggy." The brand, which included batrachian DJ names (e.g., Anne Phibian, Tad Pole, Polly Wogg, etc.), spread to a considerable number of country stations. WFGO, "Froggy 94.7" in Erie, PA, played oldies, however, and was perhaps the only non-country Froggy in the pool.
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There was briefly a KFGI "Froggy 94" in Austin that played oldies as well. I think it ran 2-3 years. It managed to run KLTD "Kool 99" out of the format but ended up switching to hot AC, which is the format it has today, in 1994 when hot AC KEYI "Key 103" flipped to oldies. KFGI was owned by the Amaturo Group, which also owned KFRG 95.1 in San Bernardino at the time. Amaturo sold Austin and KFRG to American Radio Systems, which were ARS's first acquisitions west of the Mississippi River, and that's how they ended up with CBS and, now, Entercom.

Froggy 94 Austin may have also been owned by Keymarket, which had a lot of "Froggy" stations at one time, too. I seem to remember Keymarket owned sister station KKMJ for at least a brief period.
 
A station I stumbled upon recently while searching online streaming stations.

WBHR_660TheBear_logo.jpg


website:

WBHR - 95.7 FM - 660 AM - Sauk Rapids/St. Cloud, MN

www.660wbhr.com www.660wbhr.com

Bob F.
 
In 2007 or so, the Signature Tower was a proposed skyscraper to be built in downtown Nashville. It would have been the tallest building in the state of Tennessee. But then the recession hit, and the project was scaled back some, then eventually scrapped all together. In conjunction with that, 97.1 here in Nashville started calling themselves "97.1 the Tower," or more specifically, "the NEW 97.1 the Tower." After the Signature Tower project was itself scrapped, it wasn't long before 97.1 also did away with "The Tower," and underwent yet another name change at the time. (They are a K-Love station now.)
 
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