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Update on 97.1 The River

1

1980sRadio

Guest
It is with great disappointment that I have to announce my resignation from 97.1 The River.

I was brought in with the understanding that I would have a free hand in running the station as I saw fit.With more than four decades in the business, I felt the new music format of 97.1 (which I helped put together) would lend itself to a big ratings success.

I made it clear from day one that the station had to be live 24-7 in order to have a chance. Yet, it seems at every turn I was met with resistance when I went to work. I had DJ lined up, ready to go, but the powers-that-be at the station kept dragging their feet. Time after time the debut of 24-7 programming was delayed. Finally, it got to the point where I really didn't think it would every happen.

Throw in the fact that other promotional ideas I had were shot down and I knew it was time to give it up. They aren't interested in having a highly rated station. They are only interested in having a station name with a computer spinning the vinyl (Does anyone today even know what vinyl is?!).

So, despite my best efforts I have to step aside. It was my choice, but really I was left with no choice. I told one executive that the station would change formats within a couple of years doing the way they are doing it now, even not before. I was met wit silence. He knows I am right.

It's a shame, but radio is not what it used to be. It likely never will be again.

Peace.
 
I regret that you had to learn this the hard way.

> It's a shame, but radio is not what it used to be. It likely
> never will be again.
 
If your real career is even half as pathetic as your pretend career, I feel sorry for you.


> It is with great disappointment that I have to announce my
> resignation from 97.1 The River.
>
> I was brought in with the understanding that I would have a
> free hand in running the station as I saw fit.With more than
> four decades in the business, I felt the new music format of
> 97.1 (which I helped put together) would lend itself to a
> big ratings success.
>
> I made it clear from day one that the station had to be live
> 24-7 in order to have a chance. Yet, it seems at every turn
> I was met with resistance when I went to work. I had DJ
> lined up, ready to go, but the powers-that-be at the station
> kept dragging their feet. Time after time the debut of 24-7
> programming was delayed. Finally, it got to the point where
> I really didn't think it would every happen.
>
> Throw in the fact that other promotional ideas I had were
> shot down and I knew it was time to give it up. They aren't
> interested in having a highly rated station. They are only
> interested in having a station name with a computer spinning
> the vinyl (Does anyone today even know what vinyl is?!).
>
> So, despite my best efforts I have to step aside. It was my
> choice, but really I was left with no choice. I told one
> executive that the station would change formats within a
> couple of years doing the way they are doing it now, even
> not before. I was met wit silence. He knows I am right.
>
> It's a shame, but radio is not what it used to be. It likely
> never will be again.
>
> Peace.
>
 
I'm sorry that it had to come to you leaving your job. It had to be very frustrating to know that you wanted to make the station better--and dare I say, profitable--but kept getting hamstrung along the way.

Seems to me that Cox is afraid of success. If they are, sell it and let somebody else do it who isn't.



> It is with great disappointment that I have to announce my
> resignation from 97.1 The River.
>
> I was brought in with the understanding that I would have a
> free hand in running the station as I saw fit.With more than
> four decades in the business, I felt the new music format of
> 97.1 (which I helped put together) would lend itself to a
> big ratings success.
>
> I made it clear from day one that the station had to be live
> 24-7 in order to have a chance. Yet, it seems at every turn
> I was met with resistance when I went to work. I had DJ
> lined up, ready to go, but the powers-that-be at the station
> kept dragging their feet. Time after time the debut of 24-7
> programming was delayed. Finally, it got to the point where
> I really didn't think it would every happen.
>
> Throw in the fact that other promotional ideas I had were
> shot down and I knew it was time to give it up. They aren't
> interested in having a highly rated station. They are only
> interested in having a station name with a computer spinning
> the vinyl (Does anyone today even know what vinyl is?!).
>
> So, despite my best efforts I have to step aside. It was my
> choice, but really I was left with no choice. I told one
> executive that the station would change formats within a
> couple of years doing the way they are doing it now, even
> not before. I was met wit silence. He knows I am right.
>
> It's a shame, but radio is not what it used to be. It likely
> never will be again.
>
> Peace.
>
<P ID="signature">______________
"...and the countdown continues until the neanderthals that govern college football do something about their pathetic postseason."--Tim Brando, Sporting News Radio</P>
 
Who, in their right mind, would BELIEVE such dribble. Nice game. Now, sit down.


> It is with great disappointment that I have to announce my
> resignation from 97.1 The River.
>
> I was brought in with the understanding that I would have a
> free hand in running the station as I saw fit.With more than
> four decades in the business, I felt the new music format of
> 97.1 (which I helped put together) would lend itself to a
> big ratings success.
>
> I made it clear from day one that the station had to be live
> 24-7 in order to have a chance. Yet, it seems at every turn
> I was met with resistance when I went to work. I had DJ
> lined up, ready to go, but the powers-that-be at the station
> kept dragging their feet. Time after time the debut of 24-7
> programming was delayed. Finally, it got to the point where
> I really didn't think it would every happen.
>
> Throw in the fact that other promotional ideas I had were
> shot down and I knew it was time to give it up. They aren't
> interested in having a highly rated station. They are only
> interested in having a station name with a computer spinning
> the vinyl (Does anyone today even know what vinyl is?!).
>
> So, despite my best efforts I have to step aside. It was my
> choice, but really I was left with no choice. I told one
> executive that the station would change formats within a
> couple of years doing the way they are doing it now, even
> not before. I was met wit silence. He knows I am right.
>
> It's a shame, but radio is not what it used to be. It likely
> never will be again.
>
> Peace.
>
 
> I'm sorry that it had to come to you leaving your job. It
> had to be very frustrating to know that you wanted to make
> the station better--and dare I say, profitable--but kept
> getting hamstrung along the way.
>
> Seems to me that Cox is afraid of success. If they are, sell
> it and let somebody else do it who isn't.
>
Kind of surprised you bought that, GEB.
 
> It is with great disappointment that I have to announce my
> resignation from 97.1 The River.
>


Well now you can get back to your full-time job of making up other stories to your little heart's content.
 
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