1
1980sRadio
Guest
It is with great disappointment that I have to announce my resignation from 97.1 The River.
I was brought in with the understanding that I would have a free hand in running the station as I saw fit.With more than four decades in the business, I felt the new music format of 97.1 (which I helped put together) would lend itself to a big ratings success.
I made it clear from day one that the station had to be live 24-7 in order to have a chance. Yet, it seems at every turn I was met with resistance when I went to work. I had DJ lined up, ready to go, but the powers-that-be at the station kept dragging their feet. Time after time the debut of 24-7 programming was delayed. Finally, it got to the point where I really didn't think it would every happen.
Throw in the fact that other promotional ideas I had were shot down and I knew it was time to give it up. They aren't interested in having a highly rated station. They are only interested in having a station name with a computer spinning the vinyl (Does anyone today even know what vinyl is?!).
So, despite my best efforts I have to step aside. It was my choice, but really I was left with no choice. I told one executive that the station would change formats within a couple of years doing the way they are doing it now, even not before. I was met wit silence. He knows I am right.
It's a shame, but radio is not what it used to be. It likely never will be again.
Peace.
I was brought in with the understanding that I would have a free hand in running the station as I saw fit.With more than four decades in the business, I felt the new music format of 97.1 (which I helped put together) would lend itself to a big ratings success.
I made it clear from day one that the station had to be live 24-7 in order to have a chance. Yet, it seems at every turn I was met with resistance when I went to work. I had DJ lined up, ready to go, but the powers-that-be at the station kept dragging their feet. Time after time the debut of 24-7 programming was delayed. Finally, it got to the point where I really didn't think it would every happen.
Throw in the fact that other promotional ideas I had were shot down and I knew it was time to give it up. They aren't interested in having a highly rated station. They are only interested in having a station name with a computer spinning the vinyl (Does anyone today even know what vinyl is?!).
So, despite my best efforts I have to step aside. It was my choice, but really I was left with no choice. I told one executive that the station would change formats within a couple of years doing the way they are doing it now, even not before. I was met wit silence. He knows I am right.
It's a shame, but radio is not what it used to be. It likely never will be again.
Peace.