• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

Urban?

N

needaname

Guest
Is it just me, or does KBTE sound URBAN? I do not believe that format can work here. I feel there are not enough people to support it. Just my opinion.
 
(Lubbock discussion)

That's what originally killed Kiss 104.3. Ramar couldn't make any money, so they stole Lew D & Diana from KOOL 98 in Feb. 2002 and launched Stars 104.3 (AC format). Kiss compared to Z102 was too Urban and Ghetto. Now you have two stations (Hot 97.3 and 104.9 The Beat) fighting that battle, and Z102 seems to be just sitting on the sideline watching it all play out.


> Is it just me, or does KBTE sound URBAN? I do not believe
> that format can work here. I feel there are not enough
> people to support it. Just my opinion.
>
 
I'm pretty sure they didn't "steal" Lew D.

The jury is still out on the rest of that stuff. But I do like what I am hearing on HOT.

And, I like the fact that we finally have some competition back in Lubbock.
Z102 is Z102, that's all it needs to be, that's all it will ever be (unless someone decides otherwise).

AND SPEAKING OF Z102
It occured to me the other day, that the only thing that would force a change at Z102 (in my opinion only) is if another station were to pick a neutral name (something with a letter) and begin selling advertising. Essentially, Z102 does not need to beat any other stations in any slots because of their established name. They can just go back to the same businesses and say "we are the general pop station in Lubbock," and business owners feel safe buying from them. It is in selling air time where I suspect Z102 has the least comeptition.

I'm not saying that Mix does not sell well (because I don't know), but think about it, what does a name like "mix" say to people? They think of office music, or "the 50/50 Mix of 80's and 90's" from when 100.3 was AC, and that's not a threat to Z102. But say somone were to be "Q100.3" or "B-100"? That's a neutral name. Somebody can go to the same businesses Z102 does and say "we have the same format that Z102 has, but we're new, and so we reach a bigger audience," etc. Using a letter like "Z" or "Q" or even "B" for a radio station name allows them the anonymity to claim to have a more general audience that businesses may wish to advertise too.

Just a thought...

> (Lubbock discussion)
>
> That's what originally killed Kiss 104.3. Ramar couldn't
> make any money, so they stole Lew D & Diana from KOOL 98 in
> Feb. 2002 and launched Stars 104.3 (AC format). Kiss
> compared to Z102 was too Urban and Ghetto. Now you have two
> stations (Hot 97.3 and 104.9 The Beat) fighting that battle,
> and Z102 seems to be just sitting on the sideline watching
> it all play out.
>
>
> > Is it just me, or does KBTE sound URBAN? I do not believe
> > that format can work here. I feel there are not enough
> > people to support it. Just my opinion.
> >
>
 
> I'm pretty sure they didn't "steal" Lew D.
>
> The jury is still out on the rest of that stuff.


I have to agree with you on that....Lew can tell you all about it, find him at Abuelos andy given afternoon after about 4 o'clock. First booth north across from the bar.
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom