The audience doesn't care if they're "real radio people" or not. They care if the hosts are saying something that matters to them.
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Useful talk radio?
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The audience doesn't care if they're "real radio people" or not. They care if the hosts are saying something that matters to them.
The audience doesn't care if they're "real radio people" or not. They care if the hosts are saying something that matters to them.
True, but the hosts are usually just plugging their own business, so it is pretty transparent. Some people like those things, though. Of course they also make money for the stations, so it's a no brainer. Infomercials on radio are as old as radio itself.
Keep in mind that Bruce Williams was not a radio person. He was a florist and a former small town mayor who simply was a golfing buddy the GM of the local AM station. That's what got him started.
And then he did radio for almost 40 years. No one is a "radio person" when they start, but if they put time and effort into the craft, they become radio people. My point is comparing Bruce to some guy selling colon blow on a Saturday afternoon because he paid to do so is an insult to Bruce. (and any real radio host that barters his program...)
. My point is comparing Bruce to some guy selling colon blow on a Saturday afternoon because he paid to do so is an insult to Bruce. (and any real radio host that barters his program...)
At the end of the day, it's all about using the human voice and brain to convey information to someone else. Bruce is a great salesman, and can sell flowers, radio, or colon blow. Most of the great radio people I know are also great salesmen. They sell themselves. If you tune around cable TV, you'll see lots of former radio people, like Larry King, now hosting infomercials. It's all part of the same process. Don't get too hung up on barter vs. brokered. The public doesn't care. Alan Freed's Moondog Matinee was a brokered show. It made him a legend.
At the end of the day, it's all about using the human voice and brain to convey information to someone else. Bruce is a great salesman, and can sell flowers, radio, or colon blow. Most of the great radio people I know are also great salesmen. They sell themselves. If you tune around cable TV, you'll see lots of former radio people, like Larry King, now hosting infomercials. It's all part of the same process. Don't get too hung up on barter vs. brokered. The public doesn't care. Alan Freed's Moondog Matinee was a brokered show. It made him a legend.
I'll have to respectfully disagree with you here. Maybe the audience doesn't know the difference between some guy selling snake oil on the weekends and what I do, but I certainly do. I hold myself to a higher standard.
The owners of a six-pack of local stations here have come up with yet another method. They recently advertised for sales people, and offered to reward whoever brings in the most sales with their own local talk show! (Given the formats of their two talk stations, only registered Republicans need apply for work there...)
I'll have to respectfully disagree with you here. Maybe the audience doesn't know the difference between some guy selling snake oil on the weekends and what I do, but I certainly do. I hold myself to a higher standard.
Hooray for you.
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No. They're not the same thing. There's a HUGE difference between a show that barters time and a show that brokers time.
If your sense of scale is such that you regard that meager difference as "huge", then I guess to you it's "huge".
And yet I'm the one given a hard time for engaging in hyperbole!
Go figure!
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The owners of a six-pack of local stations here have come up with yet another method. They recently advertised for sales people, and offered to reward whoever brings in the most sales with their own local talk show! (Given the formats of their two talk stations, only registered Republicans need apply for work there...)
Like I said, there are multiple variations, but they're all similar.
If your sense of scale is such that you regard that meager difference as "huge", then I guess to you it's "huge".
And yet I'm the one given a hard time for engaging in hyperbole!
Go figure!
He's the king of hyperbole. But don't tell him that or he'll start attacking you. Like a little Karl Rove, he runs around constantly accusing others of what he does himself. He either knows this and pretends it's not so, or is just oblivious to his own behavior and really doesn't know what a hypocrite he actually is.
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And taking personal attacks from one thread to another isn't childish?
And taking personal attacks from one thread to another isn't childish?
Sure it is, but it feels so good.
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