That Classic Rock WOUR did (does) well, without regard to how "good" or "bad" it's programmed, is really no surprise, especially given the demographics of Utica-Rome. If Buffalo is considered to be a "graying community" (which it is) U-R can only be as gray, if not grayer. Equally, the "surprising" success of Regent's WODZ, which, last time I heard, was musically "in the sweet spot" with a few exceptions, but embarrassing in that cold ending songs were fading out and gaps of dead air could be heard between songs. Blame that on badly placed EOMs and inattention to detail. This could be a by-product of a PD doing four things at once. Other than that, it was listenable. With the economy as tight as it is, you'd expect more stations to "go where the listeners are" and drill for oil in furtile ground. By this I mean that Classic Hits (formerly "Oldies") with modfications to accomodate 80s (and even some format compatible early 90s) hits can be as successful as Classic Rock. The distinction between the formats being that Classic Rock is an artist-group driven format while Classic Hits is driven primarily by songs that were hits.Adman4120 said:Arbitron ratings for Utica and Syracuse came out Wednesday morning at 10-AM. Without listing actual numbers because of legal issues, I can tell you that WOUR did go up tremendously! They actually tied WLZW for 2nd place in 12+. WFRG was #1 over both WLZW and WOUR in 12+ by 4 points. In men, WOUR was #1 25-54 by 4 points over FROG Monday-Sunday and by about 2 to 4 shares in every daypart. In women 25-54, FROG and WLZW tied for first. Believe it or not, WOUR was 2nd, and WODZ who had another up book was third. WODZ, is the sleeper. Just think if Regent ever paid attention to that station where it could possibly be right now. WUMX way down, KISS flat to slightly lower, K-Rock up slightly, depending upon demos, and Keeler, on WXUR, just a blip on the rating screen.