scottwmro said:I'm just telling the truth about the business end of this from a GM's eyes, not from some jock, or tech persons eyes!
The truth is that Vol State teaches radio in the same manner Western Kentucky did 15 years ago and multiple other schools do today. Imagine majoring in any topic and hearing gloom and doom on day 1 - that's completely unrealistic. Every major - every job - every career path has the same risks. Few of us are doing what we thought we would be doing on graduation day.
What is happening in radio is what is happening in retail and every other business. There are 4,000 more radio stations today than there were 10 years ago. The market can't support it! Look at Gallatin - is there a need for Home Depot and Lowes and two more 8 miles up the road in Hendersonville? Oversaturation. Banks on every corner. How long until any bubble bursts?
Today's radio is not the radio we grew up with (thank you FCC). But the radio we grew up with is not the one our parents grew up with. Radio has a stronger foothold than newspapers but even newspapers will adapt. XM and Sirius are cool but 98% of the population is not ready to pay for radio. Internet radio in a car? - maybe when dataplans are free and cover the entire country.
I agree with a lot of what you say, Scott. I just can't believe it's all gloom and doom. I know it's hard but what isn't?