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V.H. format scoreboard update

O

OldiesCat

Guest
CHARLIE FM/Portland: #1 25-54
THE PEAK/Phoenix: #2 25-54

(Summer '05 book)
 
> CHARLIE FM/Portland: #1 25-54
> THE PEAK/Phoenix: #2 25-54
>
> (Summer '05 book)
>

Las Vegas: KKJJ is already in the top ten (tied for 10th overall). Numbers are higher than those recently reported under its AC predecessor KMZQ.

Salt Lake City: KJQN/KNJQ is 15th overall and numbers better than its prior alternative format.

Indianapolis: Jack (WJJK) fell down and broke his crown, but still hangs on to a top-ten rating. I guess Jack is doomed for failure in Coltsville. ;)<P ID="signature">______________
"...and the countdown continues until the neanderthals that govern college football do something about their pathetic postseason."--Tim Brando, Sporting News Radio</P>
 
scoreboard update

Jack-Indy ain't broke. He's #4 25-54. They're in great shape.

You're right about Vegas and SLC, too- early but encouraging.

>
> Indianapolis: Jack (WJJK) fell down and broke his crown, but
> still hangs on to a top-ten rating. I guess Jack is doomed
> for failure in Coltsville. ;)
>
 
Re: Jack Indy

> Jack-Indy ain't broke. He's #4 25-54. They're in great
> shape.
>
> You're right about Vegas and SLC, too- early but
> encouraging.
>
> >
> > Indianapolis: Jack (WJJK) fell down and broke his crown,
> but
> > still hangs on to a top-ten rating. I guess Jack is doomed
>
> > for failure in Coltsville. ;)
> >
>
Jack in Indianapolis is broken and will not recover. Susquehanna, the company that owns the Indy Jack is for sale. As in most other places, Jack is the low cost way to keep a station going until it's decided what to do with it.
 
Indy

Oh, OK- well if you say so.

(I bet a lot of radio stations around the country would like to be "broken" at #4 25-54 these days).


> >
> Jack in Indianapolis is broken and will not recover.
> Susquehanna, the company that owns the Indy Jack is for
> sale. As in most other places, Jack is the low cost way to
> keep a station going until it's decided what to do with it.
>
 
Re: Indy

Most agencies aren't going to buy 4 deep in that demo. In addition, Jack formatted stations share too many of their listeners with other stations. They're #4 because they're a listener's 4th choice. The top 2 stations in that demo are going to get the buys.


> Oh, OK- well if you say so.
>
> (I bet a lot of radio stations around the country would like
> to be "broken" at #4 25-54 these days).
>
>
> > >
> > Jack in Indianapolis is broken and will not recover.
> > Susquehanna, the company that owns the Indy Jack is for
> > sale. As in most other places, Jack is the low cost way
> to
> > keep a station going until it's decided what to do with
> it.
 
Indy

Oh, c'mon- give me a break. Now you're really reaching. In larger markets (like Indy), they often buy top 5 in a specific target demo.

What's next- using the weather as an excuse, or maybe the Colts?



> Most agencies aren't going to buy 4 deep in that demo. In
> addition, Jack formatted stations share too many of their
> listeners with other stations. They're #4 because they're a
> listener's 4th choice. The top 2 stations in that demo are
> going to get the buys.
>
>
> > Oh, OK- well if you say so.
> >
> > (I bet a lot of radio stations around the country would
> like
> > to be "broken" at #4 25-54 these days).
> >
> >
> > > >
> > > Jack in Indianapolis is broken and will not recover.
> > > Susquehanna, the company that owns the Indy Jack is for
> > > sale. As in most other places, Jack is the low cost way
>
> > to
> > > keep a station going until it's decided what to do with
> > it.
>
 
Re: Indy

Here's what Steppenwolf is really saying:

If Jack were number 3 25-54, instead of 5 in Indy,
buyers would skip Jack in favor of 1, 2, 4, and 5
because Jack shares to many listeners that
are the same listeners as the other 4 stations.

According to his theory, Jack gets skipped on advertising
and then fails miserably. Here's another scenerio that
would apply to this magic formula...

Buyers are skipping WCJK in Nashville, as well. Why? Simple.
It's #2 12+ and it's #1 25-54. So, buyers are buying Mix
92-9, which is the same owner, but now has lower numbers
and not buying the #1 rated Jack. Mix didn't drop as much as
Classic Rock WNRQ, but he'd still buy time on that, even
though it has dropped like a rock, but it's not Jack so
that drop is not important, is it? Now if Jack drops, say
.001 share then Jack is dead and buried. Classic Rock, with
even 1/2 of the audience left is the smart buy.

It's not happening. Jack is on fire with advertisers
and so is Mix 92-9. But, according to SW Jack's failing miserably and
will not be around by the next book, because he hates
it and everybody buys based on his f-e-e-l-i-n-g-s.

And he probably believes that. Makes total sense :'

It's just another lie perpitrated against the Jack.

Yawn.
 
Re: Jack Indy

> Jack in Indianapolis is broken and will not recover.

I knew such a response like this would come up and that's why I went ahead with my tongue-and-cheek comment about Jack doomed for failure in Indy.

The fact is, you can't take one bad trend or book and put it on life support already. It's very possible that Jack/variety hits could be the flavor-of-the-month format and fade out one year from now, but let's see where the format is six months from now and then we'll talk. <P ID="signature">______________
"...and the countdown continues until the neanderthals that govern college football do something about their pathetic postseason."--Tim Brando, Sporting News Radio</P>
 
Jack

Aerosmith, "Same Old Story, Same Old Song & Dance".

All the "I hate Jack" stuff is beginning to turn to just noise. "Yawn" is right.

By the way: Charlie FM-Portland is #1 25-54.


>
> It's just another lie perpitrated against the Jack.
>
> Yawn.
>
 
Jack Indy

You're right, but the Sour Grapes crowd would have no reason to wake up in the morning were it not for another opportunity to bitch about something they don't understand.


>
> I knew such a response like this would come up and that's
> why I went ahead with my tongue-and-cheek comment about
> Jack doomed for failure in Indy.
>
> The fact is, you can't take one bad trend or book and put it
> on life support already. It's very possible that
> Jack/variety hits could be the flavor-of-the-month format
> and fade out one year from now, but let's see where the
> format is six months from now and then we'll talk.
>
> > Jack in Indianapolis is broken and will not recover.
 
Re: Indy

Again Oldies Cat, your response shows that you either aren't in radio or that it's been a very long time since you were. Indy is market #41 - agencies do not buy 5 deep in the 25 - 54 demo. The jack format shares too many listeners with other stations to get a buy from agencies.

> Oh, c'mon- give me a break. Now you're really reaching. In
> larger markets (like Indy), they often buy top 5 in a
> specific target demo.
>
> What's next- using the weather as an excuse, or maybe the
> Colts?
>
>
>
> > Most agencies aren't going to buy 4 deep in that demo. In
> > addition, Jack formatted stations share too many of their
> > listeners with other stations. They're #4 because they're
> > a listener's 4th choice. The top 2 stations in that demo
> > are going to get the buys.
 
Indy

Uh, this just in: almost 3 decades in the business, pal.

Sharing only really effects agency buys when you have a ton of duplication,
like two N/T or CHRs. In the end, it's total numbers--they're looking for AUDIENCE.

Frankly, reading your posts, it seems obvious it's you who lacks the major radio experience. Just being in radio a long time doesn't give you that- it's being part of successful, winning radio stations and clusters that counts.


> Again Oldies Cat, your response shows that you either aren't
> in radio or that it's been a very long time since you were.
> Indy is market #41 - agencies do not buy 5 deep in the 25 -
> 54 demo. The jack format shares too many listeners with
> other stations to get a buy from agencies.
>
> > Oh, c'mon- give me a break. Now you're really reaching.
> In
> > larger markets (like Indy), they often buy top 5 in a
> > specific target demo.
> >
> > What's next- using the weather as an excuse, or maybe the
> > Colts?
> >
> >
> >
> > > Most agencies aren't going to buy 4 deep in that demo.
> In
> > > addition, Jack formatted stations share too many of
> their
> > > listeners with other stations. They're #4 because
> they're
> > > a listener's 4th choice. The top 2 stations in that
> demo
> > > are going to get the buys.
>
 
Re: Indy

Three decades didn't teach you anything. Besides, you admitted that you worked portions of three decades. Part-time gigs on weekends occasionally? You don't understand the heart and soul of radio.


> Uh, this just in: almost 3 decades in the business, pal.
>
> Sharing only really effects agency buys when you have a ton
> of duplication, like two N/T or CHRs. In the end, it's total
> numbers--they're looking for AUDIENCE.
>
> Frankly, reading your posts, it seems obvious it's you who
> lacks the major radio experience. Just being in radio a
> long time doesn't give you that- it's being part of
> successful, winning radio stations and clusters that counts.
>
 
Nashville and Norfolk

In Nashville, WCJK surges over two shares (12+) and is less than a share behind market leader WUBT (urban). In the Norfolk area, WPYA (Bob?) moves into a two-way tie for ninth, but with a healthy gain.<P ID="signature">______________
"...and the countdown continues until the neanderthals that govern college football do something about their pathetic postseason."--Tim Brando, Sporting News Radio</P>
 
Indy

Three CONSECUTIVE decades, all in radio, all doing REAL radio at a high level, not selling $10 spots on daytime AMs.

Don't lecture me about the "heart and soul of radio"- it's clear your perspective sorely lacks in that area.

> Three decades didn't teach you anything. Besides, you
> admitted that you worked portions of three decades.
> Part-time gigs on weekends occasionally? You don't
> understand the heart and soul of radio.
>
>
> > Uh, this just in: almost 3 decades in the business, pal.
> >
> > Sharing only really effects agency buys when you have a
> ton
> > of duplication, like two N/T or CHRs. In the end, it's
> total
> > numbers--they're looking for AUDIENCE.
> >
> > Frankly, reading your posts, it seems obvious it's you who
>
> > lacks the major radio experience. Just being in radio a
> > long time doesn't give you that- it's being part of
> > successful, winning radio stations and clusters that
> counts.
> >
>
 
Nashville

Correct- in fact, Nashville is #1 25-54, 2nd book in a row.

(I can hear the "sour grapes" gang cringing as we speak <LOL>)

> In Nashville, WCJK surges over two shares (12+) and is less
> than a share behind market leader WUBT (urban). In the
> Norfolk area, WPYA (Bob?) moves into a two-way tie for
> ninth, but with a healthy gain.
>
 
Re: Indy

As other posts have stated, just putting in your time didn't teach you anything.

> Three CONSECUTIVE decades, all in radio, all doing REAL
> radio at a high level, not selling $10 spots on daytime AMs.
>
 
Indy

Your eyes must be failing you- I didn't "just put in time"- I've been involved in high-stakes, WINNING radio for over 25 years. Just because you don't agree with me doesn't mean I haven't learned anything.

What I find hilarious is you've managed to avoid backing up your claims by trying to spin the discussion into questioning my background and experience. It's a true sign of somebody who makes unfounded claims, THEN when they've realized they're factually wrong, they turn it into an attack on those who've put their feet to the fire.

It is you, Mr. Hoosier, who needs the education on the real-life world of radio in 2005.

> As other posts have stated, just putting in your time didn't teach you anything.
>
> > Three CONSECUTIVE decades, all in radio, all doing REAL
> > radio at a high level, not selling $10 spots on daytime
> AMs.
> >
>
 
> Indianapolis: Jack (WJJK) fell down and broke his crown, but
> still hangs on to a top-ten rating. I guess Jack is doomed
> for failure in Coltsville. ;)
>

Clever! However, shouldn't "Jill" be tumbling after?
 
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