Re: Indy
Here's what Steppenwolf is really saying:
If Jack were number 3 25-54, instead of 5 in Indy,
buyers would skip Jack in favor of 1, 2, 4, and 5
because Jack shares to many listeners that
are the same listeners as the other 4 stations.
According to his theory, Jack gets skipped on advertising
and then fails miserably. Here's another scenerio that
would apply to this magic formula...
Buyers are skipping WCJK in Nashville, as well. Why? Simple.
It's #2 12+ and it's #1 25-54. So, buyers are buying Mix
92-9, which is the same owner, but now has lower numbers
and not buying the #1 rated Jack. Mix didn't drop as much as
Classic Rock WNRQ, but he'd still buy time on that, even
though it has dropped like a rock, but it's not Jack so
that drop is not important, is it? Now if Jack drops, say
.001 share then Jack is dead and buried. Classic Rock, with
even 1/2 of the audience left is the smart buy.
It's not happening. Jack is on fire with advertisers
and so is Mix 92-9. But, according to SW Jack's failing miserably and
will not be around by the next book, because he hates
it and everybody buys based on his f-e-e-l-i-n-g-s.
And he probably believes that. Makes total sense :'
It's just another lie perpitrated against the Jack.
Yawn.