-
Get involved.
We want your input!
Apply for Membership and join the conversations about everything related to broadcasting.
After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
If you use a disposable or false email address, your registration will be rejected.
After your membership is approved, please take a minute to tell us a little bit about yourself.
https://www.radiodiscussions.com/forums/introduce-yourself.1088/
Thanks in advance and have fun!
RadioDiscussions Administrators
V107.3 Today
- Thread starter CleveFan
- Start date
Mike said:
I agree with that. They should call it something like 'X107.3' or '107X' something along those lines. Having the V in the name makes it sound like it's former smooth jazz format (like V98.7 in Detroit that's now amp radio)
Well, "V-107.3" wasn't even their first choice. They went with that by default after their initial choice, "Boom! 107.3," well, blew up in their faces.
Not a fan of using "X" - it sounds like a stereotype in the radio positioner game (think a hard rock station like the old "Xtreme 92.3" or the current CIMX/88.7 Windsor/Detroit. I always felt the same way with "radio 92.3..." (to which I ask, "radio what?")
I see they've slowly been trying out the "1073 CLE" oval decal as an alternate logo, and some on-air sweepers mention it. Hmm. It just looks and sounds too... blah.
Not a fan of using "X" - it sounds like a stereotype in the radio positioner game (think a hard rock station like the old "Xtreme 92.3" or the current CIMX/88.7 Windsor/Detroit. I always felt the same way with "radio 92.3..." (to which I ask, "radio what?")
I see they've slowly been trying out the "1073 CLE" oval decal as an alternate logo, and some on-air sweepers mention it. Hmm. It just looks and sounds too... blah.
They have added a few alternative leaning tracks lately I've noticed.....Everclear, Nirvana....heavy on Foo Fighters today because they are in town tonight of course. I agree they have cut back on some of the really weird stuff....but I still hear a bunch of classic rock....Led Zepplin, Van Morrison, Paul Simon....not exactly what a station thinking about switching to Alternative spins.
They are sounding better lately. Often times I'll hear 5 or 6 songs in a row that I really like. They seem to be finding a groove where they are sprinkling in some really good new songs with quality older songs and some 90s alternative now as well. They have come a long way since the flip from smooth jazz. Yes the imaging could still use some work and I still think they need fresher DJs, but the music (which is what really counts) is getting better and better.
They are sounding better lately. Often times I'll hear 5 or 6 songs in a row that I really like. They seem to be finding a groove where they are sprinkling in some really good new songs with quality older songs and some 90s alternative now as well. They have come a long way since the flip from smooth jazz. Yes the imaging could still use some work and I still think they need fresher DJs, but the music (which is what really counts) is getting better and better.
A name change would only cause confusion. 107.3 is all they need. Plus with PPM you don't even need a name for listeners to remember to write down in a diary.
Playing some alternative is smart. That's one of the smartest things they've done since the multiple fiascos of the first few months.
Playing some alternative is smart. That's one of the smartest things they've done since the multiple fiascos of the first few months.
107.3 the end
I was in Albany on business recently and listened to WEQX constantly (heritage alt-rocker out of VT that has been around since '85) and just wished 107.3 could be THAT.
Granted, they do sound better lately. They do pleasantly surprise me sometimes (especially recently), but I can't sit still for the folky lite rock that makes up a very large portion of their playlist. I know that's a personal taste thing, though.
Granted, they do sound better lately. They do pleasantly surprise me sometimes (especially recently), but I can't sit still for the folky lite rock that makes up a very large portion of their playlist. I know that's a personal taste thing, though.
DrC said:
Nailed it with the folky lite rock comment, completely agree that they need to ditch that.
A name/moniker has nothing to do with what the station plays or it's success. And, I certainly wouldn't call it "107.9 The End". The market has already had a station called that. And two, as Capulet stated it would cause further confusion from the launch (Boom!) to V. Another change in less than three years on the air? No one does that. No one successful. Should've been called The Lake from jump. A no brainer. Boom! was good but legal didn't research the service mark. So now there's V107-3. As for the "107-3 CLE" stickers with "World Class Rock" along the bottom. No issue on the whole except maybe should be "V107-3 CLE" to stay with the other branding. Call letters aren't important with PPM. Only negative is the website isn't on the sticker. The website is as important as the frequency. And as Cap stated, playing SOME alternative is smart but don't go overboard. Gotta stick with the plan, know the target (and where the $$$ is).
yeah, well the 'Plan" is almost tied with WCRF.
Yep. And 92.3 had 3-4 shares for most of their alternative life.
Ditch the obscure folk rock. Bring on Nirvana, Oasis and the Foo Fighters.
rubberchicken said:
92.3's existence as a rock station was so uneven and so inconsistent that it is incomparable. For crying out loud, 92.3 had four callsign changes and four re-brandings! Plus their biggest success came with... hot talk in O&A, and later, Rover.
Actually, there was one reliable trait during that 10 year span as rock... a decent helping of pop-punk and nu metal.
VODood said:
Vodood,
The best part of Next Generation is when they sent that engineer to cut the wires of Howard Sterns victory party broadcast in Cleveland in June of 1994! He beheaded Lannigan and buzzard "dolls" on stage !
Heard some of that event chronicled on You Tube. What a hoot! Stern & sidekick come on dressed in milatary garb to to mock the WMMS " we go to war " bulls**t.
Stern's quick wit made a laughing stock out of that felonious and hideously regretable attempt at "radio war".
BTW...........Thanks for my new nickname " Cap "..... I kinda like that!
You're right about the PPM technology changing how the audience measurment game is played.
Doesn't matter any more if you " remember to write it down ". What matters is that it's on!
Screw recall.
Arbitron had this technology available in the early 90s. Why it took so long can only be attributable to not wanting to up end the apple cart of national buys placed through agencies.
Who paid Arbitron more? The stations or the agencies?
Anyway that Stern thing is worth looking up on You Tube. Funny stuff.
I was referring to "Radio 923" and their PPM numbers.
Capulet said:
I take the opposite viewpoint. The Stern incident was the worst possible thing to happen to the NextGen Buzzard.
It short-circuited any initial buzz the increasingly alternative format had, and persisted after John Gorman actually left two years later. (Also note that WMMS and WMJI were already in hot water for the pilfering of Scene magazines with Stern's cover, this after Scene canceled their long-running ad contract with both stations - Heidi Kramer took the fall for that.) It took place weeks before Brian & Joe assumed the morning drive slot. Both ensuing trials (Bill Alford and Kramer) were embarrassments for the station. And it became a defining moment for Stern, and for WNCX, who used footage of the beheadings in TV promotional ads well into the 2000s.
That being said, NextGen Buzzard did what the previous Luczak-era Buzzard utterly failed to do: actually create a rivalry with Stern. Malrite and Shamrock were SO shell-shocked at what was such an obvious move (WNCX picking up Stern) that they publicly pretended on the air that he didn't exist. That destroyed whatever fringes of credibility the old Buzzard had.
That being said, I still find it funny that Lanigan ended up outlasting the terrestrial incarnation of Stern.
- Status