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Valley Radio is HORRIBLE

Y

yeahIwasinradio

I spent two weeks down there. Here are my observations.

1. While I agree that the Valley is Northern Mexico, there is FAR too much SPANISH on the airwaves.
2. KVLY sucks BADLY. What exactly are they trying to do with that midday girl that sounds like they picked her up off the streets of Las Milpas? The music sounds like B104 used to sound like. They are far from being Hot AC.
3. KTEX is all over the place. I guess they can be because they don't have any competition.
4. Wild 104 played 4 Christmas songs in a row, then went into their Ghetto crap. Seriously?
5. I loved KJAV and The X. Too bad I couldn't hear them for crap outside of Edinburg.

There is more offered in Corpus and Waco than in the Valley. And for it's size, it should do better. :mad:
 
Did you happen to compare your observations with the ratings:

1. Too much Spanish? FIVE of the top 10 Valley stations are Spanish language. Sounds like they're right on target. A number of other Spanish language stations are actually Mexican stations targetting Mexico. The signal spills over into the Valley but their audience and advertisers are in Mexico. Local listeners know the difference and scan past them. Live and let live.

2. KVLY sucks badly? Yet they're a top 5. They must know their market.

3. KTEX is all over the place? Again a top ratings performer.

4. Wild 104? Yet they're number one with this "crap." Again, they know something about the market that you just don't get.

5. KJAV and the X. Many small stations struggle to find an audience in this elongated market that stretches 100 miles from end to end. It's no place for Class A's unless you're going hyper local.
 
Ninety-plus percent of RGV residents speak Spanish. English-only speakers (like me!) should be glad that five of the top ten are in English, I'm afraid.
 
I can recall when the local English language TV newscasts would run sound bites in Spanish with no translation or subtitles. I think their Spanish-challenged out-of-town consultants persuaded them to change that.
 
Having been born and raised in the valley, and a former PD of a station there, I get it.

Fred, are those 12+ numbers? I'd be interested to know KVLY's # for 25-54.
 
Wild 104 is a very good station and quite unique to the market, always fun to listen to.

KVLY and 106.3 straddle the line of CHR and Hot AC and were both pretty aggressive musically when I was last down there a few months ago.
 
Scholarm1111 said:
Wild 104 is a very good station and quite unique to the market, always fun to listen to.

KVLY and 106.3 straddle the line of CHR and Hot AC and were both pretty aggressive musically when I was last down there a few months ago.
Click to expand...
KVLY has now completely gone CHR. 106.3 sounds more like a true Hot AC mixing in occasional 80's hits with 90's 00's and today's Hits.
 
yeahIwasinradio said:
2. KVLY sucks BADLY. What exactly are they trying to do with that midday girl that sounds like they picked her up off the streets of Las Milpas? The music sounds like B104 used to sound like. They are far from being Hot AC.
Click to expand...

Not a fan of KVLY middays either... the talk breaks say nothing of value.

KTEX is all over the place. I guess they can be because they don't have any competition.
Click to expand...

I lived in Nashville, and can tell a clear difference between KTEX and a station like K-99. On a trip up to Houston this fall, I heard a new hit single, Hunter Hayes' "Storm Warning," multiple times on KKBQ, KILT, and KRYS. I've yet to hear it played once on KTEX, where I feel like I'm always hearing stale and odd mid-80s country songs. I want to like KTEX - the morning show sounds good - but I can't stand the music! I respect Fred's comment about the ratings, as the station does do well, but don't get the idea that 100.3 is just a run-of-the-mill country station.

I loved KJAV and The X. Too bad I couldn't hear them for crap outside of Edinburg.
Click to expand...

KQXX's signal has never seemed as strong as KJAV to me, but the signal dying in Edinburg? Always seems decent to me from Harlingen to Sullivan City, and north a good halfway to Falfurrias.

There is more offered in Corpus and Waco than in the Valley. And for it's size, it should do better. :mad:
Click to expand...

I'm a big fan of Corpus radio, but it's a totally different market with a fairly different population.
 
I'm not sure about the other stations listed, but I listen to KVNS 1700 AM pretty regular. They are about the only oldies radio station that I can get while out in my truck...in Southeast Texas. Great mix and even though it is AM, pretty fair signal.

poops
 
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