Variety 99.3 is now Mixx 99.3

reelyreal · Apr 28, 2013

Here's the RadioInsight article that says they're going CHR, 100% local. Big change from the Dial-Global bird programming that's been on 99.3 forever:

http://radioinsight.com/blog/headlines/81779/southern-rhode-island-gets-mixxed/

I haven't seen a stream.

jlehmann · Apr 28, 2013

It's still satellite Hot AC (actually Cumulus, not Dial Global) Variety 99.3 tonight. Maybe Mixx starts tomorrow.

ScottBurns · Apr 29, 2013

100.5 The Oyster is a great station, and very locally-based. This gives me some hope for 99.3.

Runrigger · Apr 29, 2013

I wonder what's behind the decision to go CHR. I'm not criticizing it, but they don't encode for PPM & if that continues, it boils down to depending on a sales staff that can sell it without any listenership figures to present to clients. Their Facebook page says they will be live & local with local DJs from the nightlife scene and beyond. Also, a plan to connect the world in one place. It sounds like they have their sights set on more than just the locals. If they're hiring local club DJs, they're relying on them to spread the word. This sounds like it's going to be very danceable.

N1WVQ · May 2, 2013

I'm wondering why they went Top 40 instead of staying A.C..

jlehmann · May 2, 2013

The flip still has not happened, still Variety 99.3 satellite Hot AC.

Runrigger · May 2, 2013

Live Friday at 3PM according to their Facebook page. The link to their website brings you to go daddy though. They will also have an app.

DG02816 · May 4, 2013

Sounds like they're cranking it up a bit. Still seems to be a soccer-mom format to me.MY question is this; What happens to WADK?

reelyreal · May 6, 2013

This is what I heard after 6pm this afternoon during the apparent mix show:

- The theme from The Fresh Prince of Bel Air (Today's 20-year-old was 3 when that show went off the air.)
- A dry liner calling the station "The All-New Mix 93-3" (now THERE'S some wishful thinking...)
- Apache (Jump On It) - Sugar Hill Gang
- Love Get Down - Evelyn "Champagne" King
- Get Lucky - Daft Punk
- Say it Right - Nelly Furtado

...

You have GOT to be kidding me. Swing and a miss. They're calling this CHR? The presentation of the station is making Q105 sound major market.

I wish them all the luck in the world, but in a crowded CHR market, I'm not sure they can pull it off.