Variety in State College Radio

[ErikLane]

I guess when you say the radio market in State College has variety, it means we get a new radio station every new ratings period.

R.I.P. "Smoooooooooth Jazz - 94.5."

Hello, "The Biggest Hits - B94.5".

 

[CPAlistener]

Could the call letters WBHV-FM soon replace WSMO on 94.5? According to the FCC database "A request for WBHV-FM dated 08/22/2006 has been filed by 2510 LICENSES, LLC."

 

[Spackler1]

Since the station name is B94.5, I would say that is a safe bet.

 

[bnthrdntht]

AllAccess says it's so. "Hey Wally, the Beaver's home!"

 

[gavin14]

might be a good time for the revolution to return to sc
no buzz
QWK the only thing going
depending on G101 sales
your thoughts...

 

[ratingsgeek]

Any humans involved with B94.5? Or is it just a juke box?

 

[funster]

I hate when music stations just play music...they should all talk more...I love when they tell me the songs THEY like and things they did that day and give their opinions...I find it hard to get through the day without these pearls of wisdom.

 

[Spackler1]

I hate when music stations just play music...they should all talk more...I love when they tell me the songs THEY like and things they did that day and give their opinions...I find it hard to get through the day without these pearls of wisdom.

When it's done well, it can be entertaining, interesting, fun, and funny. When it's done poorly, it can be aggravating, annoying, and infuriating. Maybe you aren't listening to somebody who is doing it well. That or you're an anti-social a-hole like me.

 

[Duke of Radio]

Never quoted another post before, so bear with me if I screw this up:

I hate when music stations just play music...they should all talk more...I love when they tell me the songs THEY like and things they did that day and give their opinions...I find it hard to get through the day without these pearls of wisdom.

When it's done well, it can be entertaining, interesting, fun, and funny. When it's done poorly, it can be aggravating, annoying, and infuriating. Maybe you aren't listening to somebody who is doing it well. That or you're an anti-social a-hole like me.

For Funster: If by "music station" you mean a juke box, then you are wrong, it is a CHR. Most CHR's have highly interactive personalities to help drive the music. You never find a jockless CHR.

1st observation after 10 minutes of listening:

a) There won't be any jocks until the first 94 hours of music have been played, just like the liner says.

b) That voice guy stands out like a sore thumb. He sounds wrong.. but like a good record I'll give him at least three spins (days) before I totally cast my vote for or against.

As for jocks sharing their life with you... I HATE to say this but Spack is right on. (Eeeech)

There are announcers and there are air personalities and the two are not anything alike. Unfortunately in the radio world of today, developing air talent is the last thing on an owner's to do list so we end up with a lot more announcers than we do personalities. Selling the product, wether you like it or not is job one.


As for Spack's post: My vote's in for the anti-social a-hole thing!! ;D

As for these stupid smiley faces, I find if you don't insert them, the moderators do it for you.

One more item up for bid tonight:

It's time to spin the Wheel-o-Rumors; How many former Hot announcers (HA!) will end up working for B94.5??? How many already do?

Answers please...

 

[funster]

There are announcers who think they are announcers and there are air personalities who think they are personalities and their first mistake is...thinking. Most suffer from major visions of grandeur. Lots of people think they know, but we know they don't know what they think they know. And the answer is one and only one and they are in no way related to the Duke of Paducah.

 

[Spackler1]

As for jocks sharing their life with you... I HATE to say this but Spack is right on. (Eeeech)

I love it.

Hey, if you could look back a couple of years on this site, you'll find that my predictions are right most of the time.

My opinions are another matter.

There will be exactly one former Hot jock at B94.5.

 

[jackandcoke]

Here's the question. After telling advertisers two months ago that there's no market for CHR in State College, what do they tell them now? (Don't tell me they're different outfits--every advertiser in SC knows 2510 is just Forever's other pocket). And after hearing about the value of Smooth Jazz for the past 6 months, are advertisers supposed to just forget everything said and buy into the new pitch? Does this really work? Are advertisers that dumb?

 

[Spackler1]

Here's the question. After telling advertisers two months ago that there's no market for CHR in State College, what do they tell them now? (Don't tell me they're different outfits--every advertiser in SC knows 2510 is just Forever's other pocket). And after hearing about the value of Smooth Jazz for the past 6 months, are advertisers supposed to just forget everything said and buy into the new pitch? Does this really work? Are advertisers that dumb?

Day-to-day, 2510 and Forever are completely different entities with no shared resources and no real contact at all. There's no wink-wink, nudge-nudge comings and goings by Forever people and no grand strategy meetings between the Forever people in the market and the 2510 people there. I believe Nick Galli is absolutely the Forever straw-man, and that Nick Galli absolutely did their bidding during the Dame sale and maybe still does. Nick Galli is the controller for Keymarket, so to assume there is no connection at all is silly. But as far as what 2510 is doing and how they are operating on a day-to-day basis, from a sales and programming standpoint, there isn't any contact there.

I think they have an agreement not to compete and once Forever abandoned the CHR format, 2510 took advantage of that situation. They aren't losing much. Smooth Jazz had no real numbers and probably very little sales dollars. I think the sales staff will face the same problem everybody faces when the format changes - they've been telling clients that Smooth Jazz is a great format and has great adult listeners and explaining how desireable those adult listeners are. Now, they'll have to sell the 18-34 audience to the client. The nice thing is that in many cases, they'll be after a different set of clients because of the difference in target demos.