The idea of playing a wide variety of hits is a good idea. The idea of picking them from a 30+ year time period is NOT a good idea. Again, to reach the second half of the baby boom generation, play a wide variety of hits from the late '60s thru the mid '80s. Most boomers aren't into what was played in the 90s and 00s.
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Variety of hits? Yes. Time periods? NO.
- Thread starter Steppenwolf
- Start date
O
OldiesCat
Guest
Time periods?
a) who EVER said V.H. is targeting Boomers?
b) you still don't have any clue what the JACK/V.H. format is all about.
> The idea of playing a wide variety of hits is a good idea.
> The idea of picking them from a 30+ year time period is NOT
> a good idea. Again, to reach the second half of the baby
> boom generation, play a wide variety of hits from the late
> '60s thru the mid '80s. Most boomers aren't into what was
> played in the 90s and 00s.
>
a) who EVER said V.H. is targeting Boomers?
b) you still don't have any clue what the JACK/V.H. format is all about.
> The idea of playing a wide variety of hits is a good idea.
> The idea of picking them from a 30+ year time period is NOT
> a good idea. Again, to reach the second half of the baby
> boom generation, play a wide variety of hits from the late
> '60s thru the mid '80s. Most boomers aren't into what was
> played in the 90s and 00s.
>
> The idea of playing a wide variety of hits is a good idea.
> The idea of picking them from a 30+ year time period is NOT
> a good idea. Again, to reach the second half of the baby
> boom generation, play a wide variety of hits from the late
> '60s thru the mid '80s. Most boomers aren't into what was
> played in the 90s and 00s.
>
In that case, there should be no such thing AC or mainstream rock stations since they can pull music from the 60s to now.<P ID="signature">______________
"...and the countdown continues until the neanderthals that govern college football do something about their pathetic postseason."--Tim Brando, Sporting News Radio</P>
> The idea of picking them from a 30+ year time period is NOT
> a good idea. Again, to reach the second half of the baby
> boom generation, play a wide variety of hits from the late
> '60s thru the mid '80s. Most boomers aren't into what was
> played in the 90s and 00s.
>
In that case, there should be no such thing AC or mainstream rock stations since they can pull music from the 60s to now.<P ID="signature">______________
"...and the countdown continues until the neanderthals that govern college football do something about their pathetic postseason."--Tim Brando, Sporting News Radio</P>
Re: Time periods?
> The idea of playing a wide variety of hits is a good idea.
> The idea of picking them from a 30+ year time period is
> NOT a good idea. Again, to reach the second half of the baby
> boom generation, play a wide variety of hits from the late
> '60s thru the mid '80s. Most boomers aren't into what was
> played in the 90s and 00s.
Could it be then, that the station you're looking for, is Fickle out of Rochester?...or is it still too ficle for you? (And yes, 90's and 00's thrown in doesn't hurt, depending on the songs, respectfully.)<P ID="signature">______________
"If you never say NO, How much is your YES worth?"
</P>
> The idea of playing a wide variety of hits is a good idea.
> The idea of picking them from a 30+ year time period is
> NOT a good idea. Again, to reach the second half of the baby
> boom generation, play a wide variety of hits from the late
> '60s thru the mid '80s. Most boomers aren't into what was
> played in the 90s and 00s.
Could it be then, that the station you're looking for, is Fickle out of Rochester?...or is it still too ficle for you? (And yes, 90's and 00's thrown in doesn't hurt, depending on the songs, respectfully.)<P ID="signature">______________
"If you never say NO, How much is your YES worth?"
</P>
Re: Time periods?
> a) who EVER said V.H. is targeting Boomers?
>
Most variety hits stations are VERY classic hits and 80s based.
Its targeting boomers.
You should hear the voice guy on WVTI "Max FM" Grand Rapids. He sounds like a totally rad 80s dude who doesn't sound too stoked about his job. Kind of alike a surfer dude.
<P ID="signature">______________
AIM: JeremyA1069</P>
> a) who EVER said V.H. is targeting Boomers?
>
Most variety hits stations are VERY classic hits and 80s based.
Its targeting boomers.
You should hear the voice guy on WVTI "Max FM" Grand Rapids. He sounds like a totally rad 80s dude who doesn't sound too stoked about his job. Kind of alike a surfer dude.
<P ID="signature">______________
AIM: JeremyA1069</P>
O
OldiesCat
Guest
boomers-no
But remember- most of these stations are targeting 30-45 yr olds (average audience center is about a 37-38 yr old, slightly female lean). The Baby Boomers are mostly 41 and over.
The design of the V.H./Jack format models these stations are using never mention targeting boomers. Some may listen but they're not the focus of Jack.
>
> Its targeting boomers.
>
> You should hear the voice guy on WVTI "Max FM" Grand Rapids.
> He sounds like a totally rad 80s dude who doesn't sound too
> stoked about his job. Kind of alike a surfer dude.
>
But remember- most of these stations are targeting 30-45 yr olds (average audience center is about a 37-38 yr old, slightly female lean). The Baby Boomers are mostly 41 and over.
The design of the V.H./Jack format models these stations are using never mention targeting boomers. Some may listen but they're not the focus of Jack.
>
> Its targeting boomers.
>
> You should hear the voice guy on WVTI "Max FM" Grand Rapids.
> He sounds like a totally rad 80s dude who doesn't sound too
> stoked about his job. Kind of alike a surfer dude.
>
> The idea of playing a wide variety of hits is a good idea.
> The idea of picking them from a 30+ year time period is NOT
> a good idea. Again, to reach the second half of the baby
> boom generation, play a wide variety of hits from the late
> '60s thru the mid '80s. Most boomers aren't into what was
> played in the 90s and 00s.
You might want a Classic Hits station if you want 60s through 80s.
The timespan targeted by most Variety Hits stations is 1974-present.
> The idea of picking them from a 30+ year time period is NOT
> a good idea. Again, to reach the second half of the baby
> boom generation, play a wide variety of hits from the late
> '60s thru the mid '80s. Most boomers aren't into what was
> played in the 90s and 00s.
You might want a Classic Hits station if you want 60s through 80s.
The timespan targeted by most Variety Hits stations is 1974-present.
R
radiophile
Guest
Re: Time periods?
I'm 42, born in 1963, the next to last year of the Baby Boom. Variety Hits' range of years, 1974 to present, fits my perfectly. Just because I like music from the late 70s and 80s doesn't mean I don't like some music from the 90s and 00s. U2 was around in the 80s and they're still making new music today. I like the idea of hearing their music from the 80s, 90s and 00s all on one station.
I'm 42, born in 1963, the next to last year of the Baby Boom. Variety Hits' range of years, 1974 to present, fits my perfectly. Just because I like music from the late 70s and 80s doesn't mean I don't like some music from the 90s and 00s. U2 was around in the 80s and they're still making new music today. I like the idea of hearing their music from the 80s, 90s and 00s all on one station.
Re: Time periods?
> I'm 42, born in 1963, the next to last year of the Baby
> Boom. Variety Hits' range of years, 1974 to present, fits my
> perfectly. Just because I like music from the late 70s and
> 80s doesn't mean I don't like some music from the 90s and
> 00s. U2 was around in the 80s and they're still making new
> music today. I like the idea of hearing their music from the
> 80s, 90s and 00s all on one station.
>
Radiophile:
I agree. I think the age group for Jack goes perfectly for
an old guy like you. Being born in 1962, I can say that.
The target age stops at about 45. But, I doubt CJ will mind
a 50 year old listening in. I think Baby Boomers are being
allowed into the club from all I have seen. That's the real
beauty of VH. No membership fees, no dues and few rules.
I know that tends to tick off all the people who think
it can only be the way we've always done it side.
Why radio thinks narrowcasting demos is the way to go is
beyond me. Think about it, how can you get big numbers by
playing to such small audiences. Doesn't make sense, but
that's radio.
> I'm 42, born in 1963, the next to last year of the Baby
> Boom. Variety Hits' range of years, 1974 to present, fits my
> perfectly. Just because I like music from the late 70s and
> 80s doesn't mean I don't like some music from the 90s and
> 00s. U2 was around in the 80s and they're still making new
> music today. I like the idea of hearing their music from the
> 80s, 90s and 00s all on one station.
>
Radiophile:
I agree. I think the age group for Jack goes perfectly for
an old guy like you. Being born in 1962, I can say that.
The target age stops at about 45. But, I doubt CJ will mind
a 50 year old listening in. I think Baby Boomers are being
allowed into the club from all I have seen. That's the real
beauty of VH. No membership fees, no dues and few rules.
I know that tends to tick off all the people who think
it can only be the way we've always done it side.
Why radio thinks narrowcasting demos is the way to go is
beyond me. Think about it, how can you get big numbers by
playing to such small audiences. Doesn't make sense, but
that's radio.
O
OldiesCat
Guest
Re: Time periods?
yer bad- bad, I say!!!
> Yeah. Time periods. Like in middle school. What the
> hell is a time period? New radio lingo?
>
>
> Sorry, had to start it up, didn't I???
>
> I need time out.
>
yer bad- bad, I say!!!
> Yeah. Time periods. Like in middle school. What the
> hell is a time period? New radio lingo?
>
>
> Sorry, had to start it up, didn't I???
>
> I need time out.
>
O
OldiesCat
Guest
Re: Time periods?
Here's the other thing- we see a lot of "I don't like this" and "I don't like that". Well, that's all of us. NO RADIO STATION can be programmed to please everybody. Never has, never will.
>
> Radiophile:
>
> I agree. I think the age group for Jack goes perfectly for
> an old guy like you. Being born in 1962, I can say that.
> The target age stops at about 45. But, I doubt CJ will mind
> a 50 year old listening in. I think Baby Boomers are being
> allowed into the club from all I have seen. That's the real
> beauty of VH. No membership fees, no dues and few rules.
>
> I know that tends to tick off all the people who think
> it can only be the way we've always done it side.
>
> Why radio thinks narrowcasting demos is the way to go is
> beyond me. Think about it, how can you get big numbers by
> playing to such small audiences. Doesn't make sense, but
> that's radio.
>
Here's the other thing- we see a lot of "I don't like this" and "I don't like that". Well, that's all of us. NO RADIO STATION can be programmed to please everybody. Never has, never will.
>
> Radiophile:
>
> I agree. I think the age group for Jack goes perfectly for
> an old guy like you. Being born in 1962, I can say that.
> The target age stops at about 45. But, I doubt CJ will mind
> a 50 year old listening in. I think Baby Boomers are being
> allowed into the club from all I have seen. That's the real
> beauty of VH. No membership fees, no dues and few rules.
>
> I know that tends to tick off all the people who think
> it can only be the way we've always done it side.
>
> Why radio thinks narrowcasting demos is the way to go is
> beyond me. Think about it, how can you get big numbers by
> playing to such small audiences. Doesn't make sense, but
> that's radio.
>
Re: Time periods?
Could it be that OldiesCat and tibbs are the same person?
> yer bad- bad, I say!!!
>
> > Yeah. Time periods. Like in middle school. What the
> > hell is a time period? New radio lingo?
> >
> >
> > Sorry, had to start it up, didn't I???
> >
> > I need time out.
Could it be that OldiesCat and tibbs are the same person?
> yer bad- bad, I say!!!
>
> > Yeah. Time periods. Like in middle school. What the
> > hell is a time period? New radio lingo?
> >
> >
> > Sorry, had to start it up, didn't I???
> >
> > I need time out.
Re: boomers-no
Yeah. Just because Boomers are the largest segment of the population, so what? And just because their segment of the population handles the most money, so what? Why would a station, or an advertiser, want to reach that demo?
> But remember- most of these stations are targeting 30-45 yr
> olds (average audience center is about a 37-38 yr old,
> slightly female lean). The Baby Boomers are mostly 41 and
> over.
>
> The design of the V.H./Jack format models these stations are
> using never mention targeting boomers. Some may listen but
> they're not the focus of Jack.
Yeah. Just because Boomers are the largest segment of the population, so what? And just because their segment of the population handles the most money, so what? Why would a station, or an advertiser, want to reach that demo?
> But remember- most of these stations are targeting 30-45 yr
> olds (average audience center is about a 37-38 yr old,
> slightly female lean). The Baby Boomers are mostly 41 and
> over.
>
> The design of the V.H./Jack format models these stations are
> using never mention targeting boomers. Some may listen but
> they're not the focus of Jack.
Again, to reach the second half of the baby
> boom generation, play a wide variety of hits from the late
> '60s thru the mid '80s. Most boomers aren't into what was
> played in the 90s and 00s.
I don't necessarily agree with that statement. I know a lot of baby boomers who like music from the 90s and 00s. Just because they're older, doesn't mean they won't like newer music.
>
<P ID="signature">______________
The Place for the Latest Happenings in Radio
www.freewebs.com/radiostuffandnews
</P>
> boom generation, play a wide variety of hits from the late
> '60s thru the mid '80s. Most boomers aren't into what was
> played in the 90s and 00s.
I don't necessarily agree with that statement. I know a lot of baby boomers who like music from the 90s and 00s. Just because they're older, doesn't mean they won't like newer music.
>
<P ID="signature">______________
The Place for the Latest Happenings in Radio
www.freewebs.com/radiostuffandnews
</P>
Re: Time periods?
> Here's the other thing- we see a lot of "I don't like this"
> and "I don't like that". Well, that's all of us. NO RADIO
> STATION can be programmed to please everybody. Never has,
> never will.
and I'm sure there will be some response like "well Jack is trying to please everyone. It will fail."
>
>
> >
> > Radiophile:
> >
> > I agree. I think the age group for Jack goes perfectly for
>
> > an old guy like you. Being born in 1962, I can say that.
> > The target age stops at about 45. But, I doubt CJ will
> mind
> > a 50 year old listening in. I think Baby Boomers are being
>
> > allowed into the club from all I have seen. That's the
> real
> > beauty of VH. No membership fees, no dues and few rules.
> >
> > I know that tends to tick off all the people who think
> > it can only be the way we've always done it side.
> >
> > Why radio thinks narrowcasting demos is the way to go is
> > beyond me. Think about it, how can you get big numbers by
> > playing to such small audiences. Doesn't make sense, but
> > that's radio.
> >
>
<P ID="signature">______________
The Place for the Latest Happenings in Radio
www.freewebs.com/radiostuffandnews
</P>
> Here's the other thing- we see a lot of "I don't like this"
> and "I don't like that". Well, that's all of us. NO RADIO
> STATION can be programmed to please everybody. Never has,
> never will.
and I'm sure there will be some response like "well Jack is trying to please everyone. It will fail."
>
>
> >
> > Radiophile:
> >
> > I agree. I think the age group for Jack goes perfectly for
>
> > an old guy like you. Being born in 1962, I can say that.
> > The target age stops at about 45. But, I doubt CJ will
> mind
> > a 50 year old listening in. I think Baby Boomers are being
>
> > allowed into the club from all I have seen. That's the
> real
> > beauty of VH. No membership fees, no dues and few rules.
> >
> > I know that tends to tick off all the people who think
> > it can only be the way we've always done it side.
> >
> > Why radio thinks narrowcasting demos is the way to go is
> > beyond me. Think about it, how can you get big numbers by
> > playing to such small audiences. Doesn't make sense, but
> > that's radio.
> >
>
<P ID="signature">______________
The Place for the Latest Happenings in Radio
www.freewebs.com/radiostuffandnews
</P>
J
jack
Guest
> I don't necessarily agree with that statement. I know a lot
> of baby boomers who like music from the 90s and 00s. Just
> because they're older, doesn't mean they won't like newer
> music.
Agreed. A large number of young adults (and kids) enjoy classic rock from the 60s, too. You really can't piegonhole people's musical tastes.
> of baby boomers who like music from the 90s and 00s. Just
> because they're older, doesn't mean they won't like newer
> music.
Agreed. A large number of young adults (and kids) enjoy classic rock from the 60s, too. You really can't piegonhole people's musical tastes.
> The idea of playing a wide variety of hits is a good idea.
> The idea of picking them from a 30+ year time period is NOT
> a good idea. Again, to reach the second half of the baby
> boom generation, play a wide variety of hits from the late
> '60s thru the mid '80s. Most boomers aren't into what was
> played in the 90s and 00s.
>
I don't necessarily agree. I'd love a station that plays everything from "Mr. Bojangles" to "Mr. Brightside."
> The idea of picking them from a 30+ year time period is NOT
> a good idea. Again, to reach the second half of the baby
> boom generation, play a wide variety of hits from the late
> '60s thru the mid '80s. Most boomers aren't into what was
> played in the 90s and 00s.
>
I don't necessarily agree. I'd love a station that plays everything from "Mr. Bojangles" to "Mr. Brightside."
O
OldiesCat
Guest
nice try
yeah, sure- whatever. Could it be two SEPARATE people know you're out to lunch?
YES!
What's most ironic is you're now 100% skirting the original issue.
> Could it be that OldiesCat and tibbs are the same person?
yeah, sure- whatever. Could it be two SEPARATE people know you're out to lunch?
YES!
What's most ironic is you're now 100% skirting the original issue.
> Could it be that OldiesCat and tibbs are the same person?
O
OldiesCat
Guest
boomers-no
Not saying that. I'm just saying Jack is not a Boomers-targeted station.
By what you say, all stations should target boomers (who are currently 42+)?
This just shows how out of touch you are- if it's a library-based format, it's GOTTA be aimed at the Baby Boom Generation. Don't think so.
> Yeah. Just because Boomers are the largest segment of the
> population, so what? And just because their segment of the
> population handles the most money, so what? Why would a
> station, or an advertiser, want to reach that demo?
>
> > But remember- most of these stations are targeting 30-45
> yr
> > olds (average audience center is about a 37-38 yr old,
> > slightly female lean). The Baby Boomers are mostly 41 and
>
> > over.
> >
> > The design of the V.H./Jack format models these stations
> are
> > using never mention targeting boomers. Some may listen
> but
> > they're not the focus of Jack.
>
Not saying that. I'm just saying Jack is not a Boomers-targeted station.
By what you say, all stations should target boomers (who are currently 42+)?
This just shows how out of touch you are- if it's a library-based format, it's GOTTA be aimed at the Baby Boom Generation. Don't think so.
> Yeah. Just because Boomers are the largest segment of the
> population, so what? And just because their segment of the
> population handles the most money, so what? Why would a
> station, or an advertiser, want to reach that demo?
>
> > But remember- most of these stations are targeting 30-45
> yr
> > olds (average audience center is about a 37-38 yr old,
> > slightly female lean). The Baby Boomers are mostly 41 and
>
> > over.
> >
> > The design of the V.H./Jack format models these stations
> are
> > using never mention targeting boomers. Some may listen
> but
> > they're not the focus of Jack.
>
- Status