VCY coming to the Rockford Market.

[JJSPC]

Rockford, IL – VCY America has filed a $400,000 deal to buy oldies “Luv Radio” WLUV (1520) from Loves Park Broadcasting. The deal also includes the Rockford, IL-licensed translator W287BY at 105.3 FM.

 

[greg.hahn]

It looks like they'll do all the programming remotely, probably via satellite. It's a Christian teaching and talk format along Evangelical, Southern Baptist lines.



WLUV AM is a junky signal and always has been. 500 watts at 1520 is terrible. And that's daytime. After sunset it's 12.5 watts.


The FM translator on 105.3 is the one they want. 135 watts with an antenna height of 295 feet will cover most of Rockford for in-car listening.



But the thing is, I count 7 Christian radio stations in the Rockford market counting all the translators and LPFMs. That seems like overkill to me.

 

[CTListener]

It looks like they'll do all the programming remotely, probably via satellite. It's a Christian teaching and talk format along Evangelical, Southern Baptist lines.



WLUV AM is a junky signal and always has been. 500 watts at 1520 is terrible. And that's daytime. After sunset it's 12.5 watts.


The FM translator on 105.3 is the one they want. 135 watts with an antenna height of 295 feet will cover most of Rockford for in-car listening.



But the thing is, I count 7 Christian radio stations in the Rockford market counting all the translators and LPFMs. That seems like overkill to me.

More money in it than oldies. Listeners write checks or pledge monthly tithes to Godcasters. Oldies stations broadcast to a bunch of freeloaders and have to sell ads.

 

[SomeRadioGuy]

It looks like they'll do all the programming remotely, probably via satellite. It's a Christian teaching and talk format along Evangelical, Southern Baptist lines.



WLUV AM is a junky signal and always has been. 500 watts at 1520 is terrible. And that's daytime. After sunset it's 12.5 watts.


The FM translator on 105.3 is the one they want. 135 watts with an antenna height of 295 feet will cover most of Rockford for in-car listening.



But the thing is, I count 7 Christian radio stations in the Rockford market counting all the translators and LPFMs. That seems like overkill to me.

Not probably, thats what VCY does and how they do it.. no surprise there.

 

[JJSPC]

WLUV/W287By is announcing the last day of oldies programming will be November 30 and that VCY will be taking over on December 1st.

 

[gr8oldies]

It looks like they'll do all the programming remotely, probably via satellite. It's a Christian teaching and talk format along Evangelical, Southern Baptist lines.



WLUV AM is a junky signal and always has been. 500 watts at 1520 is terrible. And that's daytime. After sunset it's 12.5 watts.


The FM translator on 105.3 is the one they want. 135 watts with an antenna height of 295 feet will cover most of Rockford for in-car listening.



But the thing is, I count 7 Christian radio stations in the Rockford market counting all the translators and LPFMs. That seems like overkill to me.

I guess Rockford REALLY needs savin'

 

[JJSPC]

Surprisingly the translator is a little a spotty in areas around town. Maybe the VCY folks can work some magic to make it a little better. On the other hand, the new 97.1 (W246DW) for WNTA 1330 has a great signal. Even as far west as Freeport.

 

[SomeRadioGuy]

Surprisingly the translator is a little a spotty in areas around town. Maybe the VCY folks can work some magic to make it a little better. On the other hand, the new 97.1 (W246DW) for WNTA 1330 has a great signal. Even as far west as Freeport

W246DW has 250 watts vs the WLUV translators 135 Watts.. and has 110 feet more of height. That will make a difference.. and I wager the WNTA translator is also on higher ground.

Apples.. oranges

 

[anotherguyTN]

It looks like they'll do all the programming remotely, probably via satellite. It's a Christian teaching and talk format along Evangelical, Southern Baptist lines.

Some extremely conservative Southern Baptists may listen, but VCY leans more toward independent Baptists and similar far right denominations. They may possibly have some good programs, but they're anti-CCM and conspiracy/prophecy oriented in a lot of their programs. If someone wants good teaching programs without the extreme legalism and conspiracy programming they'd do better listening to a network like Moody.

 

[JJSPC]

As much as "radio" people complain about Christian broadcasters, in a lot of cases they are saving signals that no one else wants and might otherwise go dark.

 

[gr8oldies]

As much as "radio" people complain about Christian broadcasters, in a lot of cases they are saving signals that no one else wants and might otherwise go dark.

One problem with that is it takes the only signals in some towns, thus no local service and only right-wing news

 

[PTBoardOp94]

Saving signals that no one else wants and might otherwise go dark.

There's nothing wrong with facilities going dark from a radio guy point of view. We, the people who might potentially be employed in broadcasting, have no reason to prefer a 24/7 satellite religion broadcaster with no local staff over a station going dark.

 

[MHZRADIONERD]

But the thing is, I count 7 Christian radio stations in the Rockford market counting all the translators and LPFMs. That seems like overkill to me.

Am I wrong or are 6 of the 7 stations K-LOVE?

 

[gr8oldies]

There's nothing wrong with facilities going dark from a radio guy point of view. We, the people who might potentially be employed in broadcasting, have no reason to prefer a 24/7 satellite religion broadcaster with no local staff over a station going dark.

We the DXers like it when signals go dark

 

[JJSPC]

Am I wrong or are 6 of the 7 stations K-LOVE?

In Rockford you can hear K-Love on WILV Loves Park 91.1, WZKL Woodstock 91.7, WCLR DeKalb 92.5 and a Rockford translator on 103.9 which is actually owned by Dave Magnum from Wisconsin.