Re: Any thoughts
> Ooohh, touchy, ain't he?
>
> Of course, most of us posting here DO know a lot of what he
> or she says is true. We DO know target demo numbers are the
> important numbers. Some of us deal with agencies on a daily
> basis.
>
> However, many of us who work in this market, and live in
> this market, don't think much of certain types of
> advertising. Most stations in this area don't accept these
> types of advertisements. When stations do accept them, they
> stand out -- we probably think they run them more than they
> do because of that -- but they still stand out like a sore
> thumb.
>
> Many of us who work in this market often come into contact
> on a professional basis with employees of other stations.
> Unfortunately, my contacts with employees of the stations in
> question have been far from pleasant. It leaves a bad
> impression on the way I think of those stations.
>
> My job includes caring about numbers. But when I myself
> think of certain stations as being "bottom of the barrel,"
> I'm not thinking about numbers. I'm thinking about that
> station's personality, their on-air brand, and the values
> and actions of the employees. And I'm thinking the people
> who are putting forth stations like these, in a market such
> as this, are the ones who really don't know the market or
> the people who represent those numbers.
>
> Maybe the writer is passionate enough about the stations to
> make things better there. Let's hope so.
I understand what you are saying jetfli, but that is a matter of opinion. If someone was totally against alcohol, then any station that ran a beer ad, or a bar ad would be "bottom of the barrel." It's a matter of perception. When the values and actions of employees become the basis of how you perceive a station, look out, because radio is full of jackasses, no matter what building they work in. If I based my overall opinion of you guys and your stations by the people I have met from there and worked with, then our opinion of each other would probably be the same. I saw more BS, and more backstabbing low down dirty tactics when I was working downtown. I am not "outside looking in" here, I speak from experience. I have learned one very important thing in my years in radio, no station is perfect and WE ALL have problems and issues that we must face, no matter where we work. People just always like to point fingers at others so they can forget about their own problems and issues. Point out what others are doing wrong, rather than dealing with the problems in their own company, it's easier to point out other's mistakes than your own. And you are right, I am passionate about my job, my career. I take it personal, because this job supports me and my family, and their is nothing more personal than my family to me. I work hard to better myself and the company I work for. Like I said, WE ALL have problems, but that is the nature of radio, constantly evolving, changing, and we have to adapt through trial and error. Anyone who says they have radio figured out, knows nothing, a person who admits they are constantly learning new things and are TRYING to figure it out, knows more than they think. And jetfli, thanks for your response, we may agree to disagree, but at least we agree on something. It's refreshing to debate a point with someone whose number one trait doesn't seem to be arrogance. Take care.
