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Very Interesting Perspective

Well stated.Of course, we knew all along. They maintain that we are wrong, in spite of the lackluster results of they way they are doing it.
 
I preached this for years to deaf ears. There is an emotional bond a radio station can develop between the station and listener. It is not as easy these days due to splintering of formats but it can still be done. It's true that back in the day there was just top 40, for example, not lite top 40, rock based top 40, dance oriented top 40, oldies based top 40, etc. Even so, nothing creates loyalty like an emotional bond!
 
I heard Billy Bush on KRBE last night and it really hit me over the course of about 15 minutes - while the automation being so loose you could drive a truck through the holes really bugs me, the other problem with that show is that it's nothing more than cold segs and snippets of artist interviews. There's nothing to connect with, nothing to make you think, nothing to make you laugh. It's just kind of there. Sad that it's what passes for a CHR night show in a top 10 market.

Syndication isn't evil in of itself. I don't mind Lia at night on 93Q. Sure, she has her share of quick artist interview snippets, but she does say things that connect with me and are relevant. I'd rather put a gun in my mouth than listen to Delilah, but that show also has more to it than just 3 segs, a 10 second artist clip and "I'm Billy Bush" so I'll begrudingly give her some credit.

It is possible to make that bond with the audience and still be PPM friendly - just listen to Cactus Jack. It isn't easy when you only talk 3 or 4 times an hour and there's a bunch of stuff you have to get into those breaks. I guess it comes down to finding a way to sound human while getting it done. I struggle with it. But to me that's the difference between being a good jock and a disjointed voice in the box.
 
Very good point. When you can only crack the microphone 3 or 4 times and hour, it is really tough to bond with the listener. With all the material you have to pass as a stop set comes up, there is no time. About all you can do is try to create a way to get the info across in a way that relates to the listener...something that gets tougher when you are doing the same promo every hour for a week.

I contend much of talk radio's popularity comes from that emotional bond with listeners, creating that sense of community mentioned in the article.
 
In Cactus Jack's case it owes to his professionalism as one of the last remaining true air personalities still standing in this market. You have to connect with your local market. None of the overnighters can do that because they have to hit all of the markets they're in.
 
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