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Vevo Adding Long-Form Content to Programming

Y2kTheNewOldies

Y2kTheNewOldies


Music-video service Vevo, pushing further into connected TV, said it will be adding more long-form content to its lineup.


At its NewFront presentation Thursday (May 5), Vevo executives said the new programming will include live performances and full-length concert footage.

Vevo is also looking to lean into dayparted programming, with more artist and celebrity takeovers of channels and new weekly music-video roundup shows.

“Vevo has embraced a TV everywhere strategy with a mix of linear channels and a new and improved Vevo on-demand app,” Jesse Judelman, senior VP of sales, Americas, at Vevo. “While you can find our popular on-demand app across all major platforms, Vevo is a keystone for linear streaming services. For example, after years of the Vevo app thriving on the Roku platform, we now also program multiple Vevo channels as a part of their FAST [free, ad-supported TV] lineup on The Roku Channel.”
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