VH-1 Save The Music Update

[TheBigA]

If you watched VH-1 in the 90s or 2000s, you likely remember their Save The Music campaign. The channel created the foundation to aid music education programs around the country. This week, the company that owns VH-1, Paramount Global, announced it was withdrawing its support of the foundation. So the group has gone independent.

Save The Music Breaks From Paramount, Launches Endowment Effort.

Save the Music, formerly VH1 Save the Music, has separated from Paramount Global to become a fully independent 501(c)(3) nonprofit and has launched a campaign to establish a $10 million

www.countryinsider.com

This announcement makes me wonder about the future of VH-1 as a channel as Paramount restructures in the coming year. This article puts the story in context:

https://www.cnn.com/2025/01/29/media/save-the-music-foundation-paramount/index.html

Paramount’s decision to nix funding comes during a financially perilous time for the storied media conglomerate. Last year, the company laid off 15% of its US staff and wrote down $6 billion in value of its cable television networks as part of its efforts to eliminate $500 million in annual costs. It’s also in the midst of an $8.4 billion merger with Skydance Media.

 

[itsTheRolyPoly]

If you watched VH-1 in the 90s or 2000s, you likely remember their Save The Music campaign. The channel created the foundation to aid music education programs around the country. This week, the company that owns VH-1, Paramount Global, announced it was withdrawing its support of the foundation. So the group has gone independent.

Save The Music Breaks From Paramount, Launches Endowment Effort.

Save the Music, formerly VH1 Save the Music, has separated from Paramount Global to become a fully independent 501(c)(3) nonprofit and has launched a campaign to establish a $10 million

www.countryinsider.com

This announcement makes me wonder about the future of VH-1 as a channel as Paramount restructures in the coming year. This article puts the story in context:

https://www.cnn.com/2025/01/29/media/save-the-music-foundation-paramount/index.html

I mean... who's surprised? Considering VH1 hasn't played music in years and has forgotten its mission as the A.C. brother to MTV, its no surprise that this has taken place but my only surprise is why it has taken them so long to make this move.

 

[mnradiofan]

I suspect these networks will continue to exist as long as they can continue to milk them for carriage fees. That said, budgets have been slashed to the bone, and I expect that trend to continue. Very sad considering how each network in the 90's and even 2000's had a unique voice and style, now to just be a dumping ground for cheap syndicated programming to keep the lights on.

 

[radiofan2023]

The Save the Music merch is pretty cool. Also, there are old MTV shows on Paramount Plus. I just watched an episode of MTV Unplugged last night.

 

[Y2kTheNewOldies]

It’s not shocking that Paramount had to do that but at the same time we are at the 20th anniversary of the birth of YouTube and when the company started having streaming contracts with the music labels to have their content run there.

VH1 and MTV are the ones that are simply ghosts of their former glory. Yes VH1 and MTV increased the number of “Reality shows” in the past two decades. But today VH1 and MTV are simply sub labels within the Paramount+ app. Also the audience that supports music are on YouTube, Spotify, Iheart and Tunein.

 

[Don CT]

Considering that CBS lost the rights to the Grammys was a clue as well.