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VH ratings update

Re: more VH ratings

> Seattle= up
> Portland= up
> Boston= up
> NYC= up
> Sacramento and Fresno- up in their debuts
> Rochester= up
> Dallas= up
> Baltimore= up
> (25-54 adults)
>
> And more to come this week.
>
> > Jack-Minn St Paul number 3 25-54, fall book just out.
> >
> > Impressive.
> >
>

But you know they're doomed for failure, right? ;)<P ID="signature">______________
"...and the countdown continues until the neanderthals that govern college football do something about their pathetic postseason."--Tim Brando, Sporting News Radio</P>
 
Re: more VH ratings

> But you know they're doomed for failure, right? ;)

Yeah, we planned it that way! :p
 
Re: more VH ratings

> > Seattle= up
> > Portland= up
> > Boston= up
> > NYC= up
> > Sacramento and Fresno- up in their debuts
> > Rochester= up
> > Dallas= up
> > Baltimore= up
> > (25-54 adults)
> >
> > And more to come this week.
> >
> > > Jack-Minn St Paul number 3 25-54, fall book just out.
> > >
> > > Impressive.
> > >
> >
>
> But you know they're doomed for failure, right? ;)
>

Here we go again!
 
Re: more VH ratings

That's right- damned be the actual results. Start writing their obit today.

LOL

>
> But you know they're doomed for failure, right? ;)
>
 
Re: VH ratings

I know you claim to have a radio background but do you seriously believe that 25 year olds and 54 year olds like the same music? Get real.

> b) many, many stations' goal is to perform well 25-54.
> Where have YOU been all these decades?

> > VH is not a format, it's a programming tool that can be
> > used in any music format. To think that one can effectively
> > reach 25 to 54 years olds, as VH backers claim, is wishful thinking.
 
> One of the few. In the meantime Jack's going down the tubes
> in New York, Chicago and Indianapolis.
>
> > Jack-Minn St Paul number 3 25-54, fall book just out.
> > Impressive.
>
Jack Indianapolis isn't going down the tubes as fast as you seem to put it. I don't call a slight tick down as going straight down the tube. Jack Chicago seems to be outright tanking too only down just a little less than Indy is down. and Jack New York is up a tick slightly in its current book after having a bad first book. Want to explain your version of going down the tubes. Seems to me Jack is doing good in Indy, Chicago and New York.
 
Re: VH ratings

> > Someone should just copy the format in those markets with
> > LOCAL personality already! We'll see how Jack does
> > then...hee hee hee haaa haa haaa Hoooooo yah!
> >
>
> That might work, but Jack radio is A DIFFERENT CONCEPT. Its
> fresh, different, and cool.
>
> Many listeners tune to Jack because there are no jocks and
> very little chit chat.
>
> And to anyone who thinks Jack is on the downfall
> (steppenwolf and a few others):
>
> ALL new formats will drop off a little after some time. Just
> because a particular VH station is down afew points, doesn't
> mean its over. All stations fall. Even WLTW in New York.
>
In the Indy Top 5 stations 3 of the 5 were down this book including the Top 2 were down shockingly the 3rd place station was up a bit.
 
VH ratings

When did I ever, EVER say that?

> I know you claim to have a radio background but do you
> seriously believe that 25 year olds and 54 year olds like
> the same music? Get real.
>
> > b) many, many stations' goal is to perform well 25-54.
> > Where have YOU been all these decades?
>
> > > VH is not a format, it's a programming tool that can be
> > > used in any music format. To think that one can
> effectively reach 25 to 54 years olds, as VH backers claim, is
> wishful thinking.
>
 
VH ratings

As usual, the anti-Jack crowd never brings that up (that all stations go up and go down book-to-book). That whole denial thing.


> >
> In the Indy Top 5 stations 3 of the 5 were down this book
> including the Top 2 were down shockingly the 3rd place
> station was up a bit.
>
 
Re: VH ratings

> VH is not a format, it's a programming tool that can be used
> in any music format. To think that one can effectively
> reach 25 to 54 years olds, as VH backers claim, is wishful
> thinking.

No one's ever claimed that. Study after study says that VH dominates 35-44, which obviously gives it some nice 25-54 numbers as well.
 
Re: VH ratings

> I totally agree with you and have said all along that the
> V.H. stations that want to be successful over the long term
> have to think seriously about some personality component.
> They have some on at the V.H. stations in St. Louis, Phoenix
> and Louisville (that I'm aware of). Some mid/smaller
> markets, as well.

The Canadian Jacks and Bobs mostly have personality. I don't think the key is to have no personality, just to make sure that personality is different, not typical radio. They eschew cheesy morning shows and jocks talking over the music.
 
VH ratings

Totally agree. And, I've said dozens of times ("the others" ignore the fact) that the VH stations will need some personality component to be successful over the long-term.
>
> The Canadian Jacks and Bobs mostly have personality. I
> don't think the key is to have no personality, just to make
> sure that personality is different, not typical radio. They
> eschew cheesy morning shows and jocks talking over the
> music.
>
 
Re: VH ratings

> Totally agree. And, I've said dozens of times ("the others"
> ignore the fact) that the VH stations will need some
> personality component to be successful over the long-term.

It hurts me to say this (as a true localist) but I honestly don't get the whole "NO DJ's" idea of a Jockless Jack in Toronto Canada...why not just flick a switch and similcast the Vancouver Jack morning show...there's a time difference though...

Just don't get it...and they went from a 3.2 down to a 1.7 as a result of throwing out the morning and afternoion drive...and going jockless in Toronto.

Good point about the idea of NOT talking over music. The days of people enjoying music by sticking a casette in and recording off the radio are over.
Those who won't shop at a music store today are burning cds...and the music on those cds are hardly coming from the radio, so why STILL talk over the music?



<P ID="signature">______________
"If you never say NO, How much is your YES worth?"
</P>
 
VH ratings

I think it all depends on what kind of style and energy you believe best serves your listeners and your station. For some (i.e.: WMMO in Orlando FL), they never talk over the music. For others, they do and it works. I think the key is always compelling, topical and interesting content. Anybody can do that was/this liner card radio. I don't believe V.H. stations who eventually do decide to use personalities can get by with that- their personalities will have to be highly relatable (and not just with artist info and community involvement). It'll have to be unconventional, relatable, something that connects and resonates with it's listeners' lifestyles. It may also require having no more than a morning and afternoon dirve personality.

I've never been a proponent of no-DJs Variety Hits, however I do understand that in many of these markets where they're doing well (most), there is no outcry to add a bunch of babbling jocks. These days, different stands out and is viewed as good- and, not automatically putting jocks on IS different. If it works, it's hard to knock it. I also think the VH format continues to be a work in progress and it's silly not to allow these stations the time to evolve without bowing to pressure from the paranoid "this format is killing DJs" crowd.

>
> It hurts me to say this (as a true localist) but I honestly
> don't get the whole "NO DJ's" idea of a Jockless Jack in
> Toronto Canada...why not just flick a switch and similcast
> the Vancouver Jack morning show...there's a time difference
> though...
>
> Just don't get it...and they went from a 3.2 down to a 1.7
> as a result of throwing out the morning and afternoion
> drive...and going jockless in Toronto.
>
> Good point about the idea of NOT talking over music. The
> days of people enjoying music by sticking a casette in and
> recording off the radio are over.
> Those who won't shop at a music store today are burning
> cds...and the music on those cds are hardly coming from the
> radio, so why STILL talk over the music?
>
 
Re: VH ratings

> When did I ever, EVER say that?

You never did. Steppenwolf is getting desperate for claims to make against you.

>
> > I know you claim to have a radio background but do you
> > seriously believe that 25 year olds and 54 year olds like
> > the same music? Get real.
> >
> > > b) many, many stations' goal is to perform well 25-54.
> > > Where have YOU been all these decades?
> >
> > > > VH is not a format, it's a programming tool that can
> be
> > > > used in any music format. To think that one can
> > effectively reach 25 to 54 years olds, as VH backers
> claim, is
> > wishful thinking.
> >
>
 
Re: VH ratings

> I've never been a proponent of no-DJs Variety Hits, however
> I do understand that in many of these markets where they're
> doing well (most), there is no outcry to add a bunch of
> babbling jocks. These days, different stands out and is
> viewed as good- and, not automatically putting jocks on IS
> different. If it works, it's hard to knock it. I also
> think the VH format continues to be a work in progress and
> it's silly not to allow these stations the time to evolve
> without bowing to pressure from the paranoid "this format is
> killing DJs" crowd.

It is sad though that this format in its jockless form is allowing a station to step away from local content.

In Canada there is regulation in place that dictates that a radio station MUST provide 33 percent local content programming per week, yet Toronto's Jack gets to run Jockless...I'm surprised no one from Standard (Ownes of Mix 999 there) or various other sources have not filed any complaints yet.
If I were Standard radio, (at the very least) I think it would make sense to file...When Mix tries to do certain things wrong they loose two weeks advertising, but when Rogers (Owners of Jack) do things wrong, it's ok.
(wrong in respect to not obeying CRTC regulation)<P ID="signature">______________
"If you never say NO, How much is your YES worth?"
</P>
 
Re: VH ratings

> I think it all depends on what kind of style and energy you
> believe best serves your listeners and your station. For
> some (i.e.: WMMO in Orlando FL), they never talk over the
> music. For others, they do and it works. I think the key
> is always compelling, topical and interesting content.
> Anybody can do that was/this liner card radio. I don't
> believe V.H. stations who eventually do decide to use
> personalities can get by with that- their personalities will
> have to be highly relatable (and not just with artist info
> and community involvement). It'll have to be
> unconventional, relatable, something that connects and
> resonates with it's listeners' lifestyles. It may also
> require having no more than a morning and afternoon dirve
> personality.

And there's the rub--in my view, most morning drive personalities are still taking their cues from either Howard Stern or Scott Shannon, in terms of the gang approach, the on-air bits, etc.--and that's 20-25 years old now. It would seem to me that VH stations would want to find personalities who would want to take a new approach--or go back and update the sort of personality jocks who didn't have a giggling entourage around them on the air. The question is, are those types of fresh personalities out there and where can they be found?
 
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