I have an aunt who is one of those refusing to get an outdoor antenna. Her reason is because she doesn't want any holes in her roof (other than the nails to hold the shingles), and supposedly, her town requires outdoor antennas on the roof. Because of that, she relies on rabbit ears, and doesn't get WLS-TV or WBBM-TV on the VHF. She lives in grade A coverage, but doesn't get VHF. I also live in Grade A coverage with a big outdoor antenna, and get get both stations mentioned above, and also got WBBM-TV when they were on 3 with no problems.
I have another antenna that is made for big rigs, and did work for VHF & UHF on analog, but VHF doesn't work on that antenna, and that same antenna didn't pickup all the UHF stations either. So I had to get rid of that antenna, since it was optimized for analog. The big antenna mentioned is an old fashioned element antenna optimized for 2-69, and still works for digital.
I say for those who have their own house stop complaining, and get an outdoor antenna that's made for VHF & UHF. I can't believe how recently I've seen homes in my area only having UHF antennas, where before, homes had both VHF & UHF. Chicago has always been a VHF/UHF market in both analog & digital. For analog, VHF stations were WBBM 2, WMAQ 5, WLS 7, WGN 9, & WTTW 11. For pre-transition digital, only WBBM was on VHF on 3. For post-transition, WBBM moved to 12, and since WLS was on 52 (out of core), and didn't request a new channel earlier on, they had to return to 7. Surprisingly, I get better reception on 7 than when they were on 52, since I always had pixelation on 52 than on 7. The problem with WLS also has to do with having to protect WOOD-TV in Grand Rapids (also on 7). Lake Michigan makes it easy for signals to travel further than they normally would, and interfere with each other. I believe WLS should consider having a null toward Michigan to prevent most interference.