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Viable Format?

kevtronics said:
Mosaic got splintered off of SiriusXM's "The Blend" channel, which switched from mainstream AC to gold Soft AC (what they call "classic nice and easy pop hits").
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The Blend has been obsessed with playing American Idol contestants for a long time, even if most ACs have all but ditched their music. I mean, The Blend played Daughtry and Adam Lambert very frequently in 2021, as if their obsession with Kelly Clarkson wasn't enough! Wanna bet Mosaic will carry the same obsession as The Blend of old (all whilst overlapping frequently with PopRocks)?

It will be interesting how much the "gold soft AC" iteration of The Blend overlaps with The Bridge. Many terrestrial soft ACs are strongly focused on the 80s & 90s, with a smaller focus on the 70s. But The Blend, as of now, is not only playing a lot of 70s, but they are even playing Barry Manilow. Yes, a song other than Mandy or Copacabana. It's been a long time since Manilow was played regularly on AC radio.
 
AbrahamJSimpson said:
I think listeners will by and large be able to understand without the need to adapt the slogan. A few nitpicky people still can’t get the concept of pop rocks just up the “dial,” but they can’t drive every move.
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The mosaic channel online player says 90s & 2000s.
But the website channel guide says 90s to now.
This isnt being nitpicky its about not being sloppy.
& theres that thing that says when youre sloppy on little things your also sloppy on bigger things that matter.
 
These are the 2000s. This is the same nitpicking with pop rocks. The 2000s didn't end in 2010. We refer to the 1900s or the 1800s or whichever as the whole enchilada. You can get more specific, but it is not remotely sloppy to refer to what we're in as the 2000s.
 
It says 90s & 2000s
That implies from 1990 thru 2009
Thats why the 10 spot says 2010s
Why does 1 slogan say 1 thing & the other slogan say another
Why not make it the same for both then
& if as someone said the adele song is the only current than its isnt really 90s to now.
 
It really doesn’t imply that. I’m living in the 2000s. The 2010s is a different statement than the 2000s. Does anyone really complain if they say the American revolution happened in the 1700s that it’s factually incorrect? It isn’t. If they said the 1750s, sure.

It is possible to use two descriptors for something. It’s not indicative of some massive error to do so.
 
There are still plenty of terrestrial stations using "Now" to refer to anything from 2000 to present (as in "The best of the '80s, '90s, and Now!").

And there is simply no quick, elegant way to refer to 2010-2019 that works well in a slogan. Saying "the twenty-tens" is too long, and just calling it "the tens" or "the teens" is ambiguous.

People won't be generally comfortable with referring to 20xx decades for a long time to come. Remember, for most of the 20th century, if you said "the Nineties", it referred to the 1890s, not the 1990s.
 
AbrahamJSimpson said:
It really doesn’t imply that. I’m living in the 2000s. The 2010s is a different statement than the 2000s. Does anyone really complain if they say the American revolution happened in the 1700s that it’s factually incorrect? It isn’t. If they said the 1750s, sure.

It is possible to use two descriptors for something. It’s not indicative of some massive error to do so.
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But youre still not answering the question why they have 2 diff slogans & why 1 only current then.
 
One persons observation about the playlist isn’t exactly what I’m going to hang my hat on. It’s a barely launched station.

And moderately different descriptive phrases im different contexts? That earns little more than a shrug and a “so what.” It has absolutely no bearing on the content, figuratively no one is going to care about something so trivial. And it has no relevance to the viability of the format.
 
An article in RadioInsight gave impressions on the new Mosaic channel and a few others.
It asserted that the most similar major terrestrial station is WSHE, in Chicago. It describes Mosaic as a gold based A/C, that "makes some excursions into 90's and 00's Hip-Hop."
From RadioInsight
WSHE Playlist
 
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This is worse than arguing with that guy that insisted in this past MNF that Brian Griese advocating for the Bears to go for 2 in a tie game with less than 2 minutes left wasnt wrong.
 
See this is what i mean about them.

SXM has a twitter support so i asked them about the 2 differences.
They said i should go by the online guide & i said yes but their online pdf guide says different.
They said again i should go by the online guide.
I said ok but why are they different ? Why does one say 90s to Now but the other doesnt ?
They said i should go by the online guide.
I said why do you even have support if you arent going to answer my question ?
No response.

See thats what i mean....stupid....to go along with alot of other things they do especially when reading others people compliants on things.
 
dcowboy7 said:
See this is what i mean about them.

SXM has a twitter support so i asked them about the 2 differences.
They said i should go by the online guide & i said yes but their online pdf guide says different.
They said again i should go by the online guide.
I said ok but why are they different ? Why does one say 90s to Now but the other doesnt ?
They said i should go by the online guide.
I said why do you even have support if you arent going to answer my question ?
No response.
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That's because SXM customer support has always worked from a cheat sheet of canned responses dictated by higher-ups. You'll never get any other details out of them, pr anything close to an admission that what they have in front of them might be inaccurate, incomplete or wrong. They'll just repeat what's on the sheet until you tire of the game.
 
TheBigA said:
That's how pretty much all call centers work. They have a list of topics with the approved responses.
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Right, because there's no one lower on the corporate totem pole than the CSRs. SXM has outsourced its phone customer service overseas for years. I believe Jamaica and Egypt have been used in the past, not sure what the situation is now, or how the Twitter service is staffed.
 
CTListener said:
Right, because there's no one lower on the corporate totem pole than the CSRs. SXM has outsourced its phone customer service overseas for years. I believe Jamaica and Egypt have been used in the past, not sure what the situation is now, or how the Twitter service is staffed.
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TheBigA said:
That's how pretty much all call centers work. They have a list of topics with the approved responses.
Click to expand...
CTListener said:
That's because SXM customer support has always worked from a cheat sheet of canned responses dictated by higher-ups. You'll never get any other details out of them, pr anything close to an admission that what they have in front of them might be inaccurate, incomplete or wrong. They'll just repeat what's on the sheet until you tire of the game.
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Yes, yes, and yes, it's rare to get a CSR who is in the same country as you, experience notwithstanding. And then, they are told to have quick responses ready.
 
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