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Viacom's latest venture

R

RadioFanBoy

They've taken a page from the home shopping networks playbook, and hooked up with over-the air stations to give greater exposure to one of it's cable channels; namly "MTV Tr3s" (formerly MTV en Espanol)

http://www.multichannel.com/article/CA6396746.html

It should be noted that the broadcast stations are carrying a west coast feed of the network while the original east coast feed continues to run on the digital tier of most cable systems.
 
This isn't nothing with Viacom/MTV, there are some markets that offer MTV2 on an over-the-signal (usually low-power) for a number of years, dating back to the years of the old Box music channel.
 
In late September, MTV Tr3s also picked up a bunch of LPTV stations that had been running Mas Musica. I know of several in California that had been owned by Caballero Television, plus K28FM in Yuma AZ.

I think this is their first coverage on full-service stations, though. It just seems (IMO) a waste of a TV channel allocation, especially in the case of KMOH in Kingman, whose Hispanic population is significantly below state average, according to city-data.com. The station merely serves to feed a signal to KEJR in Phoenix, and even brands as KEJR.

KMOH Wikipedia article.
 
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