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Vic Latino to leave KTU

J

Jeffrey

I applaud the man who apparently is leaving KTU on Nov. 17 on his own terms.
Get out from under Cheap Channel while there's still time.
Now that all CC stations are becoming format of the day, automated, syndicated, etc......
it will be interesting to watch the ratings tumble.
At the end of the day they will still be making money which is their bottom line, can't blame them but where will the listeners turn?
When all is said and done, no matter what the business, when companies consolidate, ie. cut costs, etc. it is the consumer who loses and in this case the listener.
Once CC gets done making all it's changes to it's NYC. stations, New York radio will sound no different from Des Moinses, Iowa with Delilah and movin' disco beats playing the same 4 Bee Gees and Donna Summer songs 300 times a day.
 
Rumor is that he is not the only personality leaving soon. Ktu will be a total different station by the new year and I could care less.Now, what I do wonder is if Vic will resurface on NY radio again soon with a newly flipped station?
 
Needless to say, this news does NOT shock me one bit.

The way management has basically "cut the balls" and decimated Vic's show is a crying shame. Yet, Vic still managed to entertain which proves the type of consummate professional that he is. He may be gone from 'KTU, but I highly doubt that you will be hearing the last of him! Vic, we thank you for all of the years you have provided entertainment for us. And Morpheux, WHEN we get that current leaning dance radio station...Vic must be the VERY FIRST HIRE!

With that, 'KTU continues to go deeper into the abyss. The station now gets what they deserve. :mad:

It's a shame that upper radio management in terrestrial radio DO NOT GET IT! They see the money factor, yes, but don't realize that you can put on something rather innovative and in the process MAKE MORE MONEY!
 
KTU out of my preset! With that said i did notice something interesting about NYC radio. Today visited the bodies exhibit at the south st. seapport while walking there noticed that cars were blasting Techno/dance music, more than hip -hop. I thought this was cool cause then that means that there is an audience for it in NYC and now they are sticking it to 103.5. Don't know if it was a cd or poss. satelite radio, all i know is that it sounded GREAT for a change. Also had dinner at the Carmines in Downtown Manhattan, and they had 101.1 Jack on. I really noticed a strong lean on the 80's music and i must say it did not sound that bad. For all i know it could have been an 80's weekend. But it sounded good.
 
As a dance fan I'm trying not to be bitter and angry at WKTU.
Big business, ie. CBS/CC/Emmis and the like are not going back in time to develop creative niches in radio formats for specified markets. Their current marketing strategy is consolidation.
I believe that attempts in trying to change this are fruitless (at the moment) and efforts by those wishing to revive niche formats back on fm would be better off looking for other options.
Some of those options could include trying appealing to non commercial stations and offering funding for their programming.
Back in the 80's before the explosion of urban radio, (hip, hop) many midsize less urbanized markets had non commericial fm's dedicated to urban music and were the only sources for what, at the time, were niche formats for those particular markets.
To name of few, KMOJ (Minneapolis), WVCR (Albany).
A prime example of a dance station doing that today would be C89.5 in Seattle as they're a non comm., high school station out of Seattle.
Historically students, be them high school or college are more political, creative and up for change and thus more open to niche formats wanting to push the limits of big business, ie. commercial radio.
My appeal would be to them and/or stations with less vested interest in big business and the almighty dollar. I believe it is the ONLY way dance radio can be resurected on fm considering the current trend of radio or until and IF musical trends change to include dance into the heavily commerical industry of radio.
 
Jeffrey, I tend to share your take on dance radio in the US.We have and will continue to look at other avenues for our dance source.Getting back to the topic at hand, I'm sure Vic Latino will resurface on the radio again since his departure was by his will largely.I can't help to speculate that something is brewing behind the scenes as we spe...err post.
 
I believe that attempts in trying to change this are fruitless (at the moment) and efforts by those wishing to revive niche formats back on fm would be better off looking for other options.
Click to expand...

NOTHING is fruitless. Hey this is a daunting challlenge, I will admit that. Yet one that when all is said and done will be well worth it for dance music fans in New York. If you wanna go satellite, believe me I am not stopping you or anyone from doing so. I might have to do this myself. But I am giving this a run for the money and no way will I be giving this up.
 
Tony Santiago said:
I believe that attempts in trying to change this are fruitless (at the moment) and efforts by those wishing to revive niche formats back on fm would be better off looking for other options.
Click to expand...

NOTHING is fruitless. Hey this is a daunting challlenge, I will admit that. Yet one that when all is said and done will be well worth it for dance music fans in New York. If you wanna go satellite, believe me I am not stopping you or anyone from doing so. I might have to do this myself. But I am giving this a run for the money and no way will I be giving this up.
Click to expand...


Tony, I am not in anyway suggesting that you or anyone give up as I certainly have not. Complacency is not at all what I intended in my post. I believe that creative thinking could be the key. In order for dance to be what is considered to be a viable format to radio executives you need to give it exposure.
There is NO WAY to get it more exposure than to get it on the air. In order to do that, going after non commercial stations I believe to be the only way. Many non commercial urban stations back in the 80's helped make hip, hop what it is today. Who were the 1st stations to spin The Breaks by Kurtis Blow? Non commercial fm urbans. There is no reason to believe that if hundreds of non commercial fm stations formatted current dance in various markets that dance would not someday be the latest craze in the US.
I believe you have to start small and work up. Trying to convince radio execs. that music they've never heard would sell at a time when they're consolidating and cutting costs by syndication will not work.
 
I now understand where you are coming from Jeffrey. Maybe someone below 92 could give it a try. There are formatted stations down there such as WSOU (Seton Hall) playing metal/hard rock as well as WBGO playing jazz. In the case of the latter, it is a listener supported radio station and I am sure that if such a dance station would exist under 92, people would support it. I know I would.
 
Not to get off the topic of Vic but continuing on the Non-Com stations that broke Dance music. One would be mistaken to not look at WKRB (B91) in Brooklyn from the Mid-80's. The 10 watt powerhouse was the dance station of choice for those that could receive the signal, even after Hot 103 signed on.

Don't believe it, dig out the Arbitrons from 86 to 89 and the little station that could received what was then a "check mark" in the ratings. We didn't subscribe so I couldn't tell you exactly what they were but to get the check mark in NYC with 10 Watts, we had some listeners. :)

The school actually hired someone to do a survey and the said the weekly CUME was 250,000.

This is just an example of how effective a small station can be. Hell, I even started a tribute internet station that represents how I would have it running today on Live365 and we get some listeners screaming for what we're doing now.

A lot of people came from that station (Kid Kelly, Geronimo, etc) and I'm sure that if someone has the guts to try it today, they'd see some decent results. Sure, it's a different time and place but you can't get more "Alternative" than dance right now. ;)

jp
 
JohnParker said:
Not to get off the topic of Vic but continuing on the Non-Com stations that broke Dance music. One would be mistaken to not look at WKRB (B91) in Brooklyn from the Mid-80's. The 10 watt powerhouse was the dance station of choice for those that could receive the signal, even after Hot 103 signed on.

Don't believe it, dig out the Arbitrons from 86 to 89 and the little station that could received what was then a "check mark" in the ratings. We didn't subscribe so I couldn't tell you exactly what they were but to get the check mark in NYC with 10 Watts, we had some listeners. :)

The school actually hired someone to do a survey and the said the weekly CUME was 250,000.

This is just an example of how effective a small station can be. Hell, I even started a tribute internet station that represents how I would have it running today on Live365 and we get some listeners screaming for what we're doing now.

A lot of people came from that station (Kid Kelly, Geronimo, etc) and I'm sure that if someone has the guts to try it today, they'd see some decent results. Sure, it's a different time and place but you can't get more "Alternative" than dance right now. ;)

jp
Click to expand...


I knew WKRB/B91. They were definitely hot in South Brooklyn. I used to be able to pull them in on the BQE up until about downtown Brooklyn.
They had a highly commercial, professional sound for a college station and some neat niche programming as well on weekends if I recall correctly. I highly believe that non commercial stations hold tons of power in a market and their listeners tend to be extremely loyal. WBGO has a big following and does a good job of giving listeners a good choice of jazz.
The same could absolutely be done for current dance. Just look at C89.5 in Seattle...a fantastic example!
 
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