This weekend, during halftime of one of the NCAA basketball games, Greg Gumbel - by now, fully aware of CBS' new partnership with three Turner cable networks for March Madness - informs viewers that a game will be coming up on "ESPN".
http://www.sportsgrid.com/ncaa-basketball/greg-gumbel-espn-cbs/
http://www.sportsgrid.com/ncaa-basketball/greg-gumbel-espn-cbs/