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Vikki Locke and Kelly Stevens leaving B98.5
- Thread starter rho01
- Start date
Is Stevens physically recovered from the accident? One would think that he would be the "part-time fill in" for the 30 to 45 days Rodney's article says they will need to find a replacement. Of course how many folks can say they have been cut loose from the same station, same shift twice in a top 10 market. Wouldn't it be a hoot if Kelly and Alpha end up back on 98.5 mornings. Didn't they last longer than anyone? How many folks have "retired" from the 98.5 morning show? Wasn't that Gary Mckee's last radio gig? Whoever gets the job watch out, this could be a "career killer"!
Rodney's column calls B98.5 a POP station. Considering that B98.5 is in the mix with Star, Power 96, and Q100, all of which are doing well (albeit some better than others), perhaps they are looking for a younger-demoing personality for AM drive?
I also say this noting that most of the old stuff (80s, 90s, and much of the Aughties) has left the station, and their playlist is almost entirely based on adult-leaning currents and recurrents--basically a softer version of Power 94Q.
Maybe their research suggests a legacy personality has become a liability...?
Pudding time: How has B98.5 been doing in AM drive in-demo?
I also say this noting that most of the old stuff (80s, 90s, and much of the Aughties) has left the station, and their playlist is almost entirely based on adult-leaning currents and recurrents--basically a softer version of Power 94Q.
Maybe their research suggests a legacy personality has become a liability...?
Pudding time: How has B98.5 been doing in AM drive in-demo?
Cox has been eliminating seasoned air people from their Stations for years now. Young' 'n cheap-even in major markets.
Caller10 is disillusioned, what a POP station? Why back in my day I knew what B98.5 FM was: soft rock, 98 at 9, and fifty minute music hours (and if I forgot they'd remind me 17 times an hour). And the same two hundred songs over and over for months on end. To paraphrase Firefall “B98.5 FM was the radio station I always dreamed of, I knew it from the start.” But that was a song from the 70s, not from the 80s, 90s, and now. Now Jordan Graye and the Workday Kickoff (the 98 at 9's successor) are just about the last connections left to B98.5 FM's glorious past.
I wouldn't say Cox has been eliminating "seasoned" talent and replacing them with "younger and cheaper" in any markets. I don't think this is a cost cutting move, I think this is something that was inevitable. Vicki and Kelly just didn't have any chemistry (or ratings). You can only last so long if that's the case, eventually your number is up. B98.5FM sounds like a different station for the better the last few months. It was a matter of time before they fixed the morning show IMO.
Au contraire, BobandNeil, Cox has done this cutting several times in several markets. InOrlando, a 20 year very successful brand manager, cut. A successful morning man on the same station 2 weeks later. A 25 year vet of the Orlando country station, gone a month or two later. A thirty year vet of WDBO...no make that a couple of long timers at 'DBO let go.
While Vicki and Kelly may not have had chemistry, and that would not be good, the $ WAS playing into it. Watch them hire someone for whom this will be their second gig, or something like that...we'll see!
While Vicki and Kelly may not have had chemistry, and that would not be good, the $ WAS playing into it. Watch them hire someone for whom this will be their second gig, or something like that...we'll see!
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