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Vintage PRO-FM TV spot
- Thread starter Runrigger
- Start date
I'm not able to access youtube right now. But is that the tv spot (circa 1981) where the female model is lip syncing
to the jocks & music?
to the jocks & music?
I
Ill alert the media
Guest
Is that circa 81?Do you realize then this woman is as old as Giovanni?
A
argytunes
Guest
Ill alert the media said:
Does anybody reading this have documentation on Giovanni's age?
argytunes
This spot was done is several markets which several different models. I think The Loop in Chicago was the first to use it in the late 70s during Steve Dahl's tenure there.
http://youtube.com/watch?v=zwfPre_MyhA&feature=related
I prefer the brunette in the PRO-FM spot.
http://youtube.com/watch?v=zwfPre_MyhA&feature=related
I prefer the brunette in the PRO-FM spot.
argytunes said:Ill alert the media said:
Does anybody reading this have documentation on Giovanni's age?
argytunes
No one has documentation. He'd probably refuse to show his driver's license but he's in his early 50s.
jeffryan said:This spot was done is several markets which several different models. I think The Loop in Chicago was the first to use it in the late 70s during Steve Dahl's tenure there.
http://youtube.com/watch?v=zwfPre_MyhA&feature=related
I prefer the brunette in the PRO-FM spot.
Yeah the brunette is hot and she has a remarkable mouth.
But she's voicetracked.
No she isn't.
Yes she is.
My sources say...
Sorry but she is
"What year did he start at the station?"
I'm guessing 1974.
Maybe 1975.
As what-we-now-call "an intern."
Back then, people became DJs by hanging-out at radio stations.
And Gio was Berko's elf.
Handled lots of Pro-FM nuts-and-bolts.
I think the very first time he spoke on-air was when I put him on, impromptu, on AM, describing a traffic snafu he'd witnessed.
Something like that.
And I remember when he did his very first Pro-FM DJ shift, late at night.
The next day, I told him and Gary that he kicked butt.
I'm guessing 1974.
Maybe 1975.
As what-we-now-call "an intern."
Back then, people became DJs by hanging-out at radio stations.
And Gio was Berko's elf.
Handled lots of Pro-FM nuts-and-bolts.
I think the very first time he spoke on-air was when I put him on, impromptu, on AM, describing a traffic snafu he'd witnessed.
Something like that.
And I remember when he did his very first Pro-FM DJ shift, late at night.
The next day, I told him and Gary that he kicked butt.
Another widely syndicated TV spot...
That "Lips" spot is still being syndicated, though I've not seen it in the Providence area lately.
Another cookie-cutter spot that was EVERYWHERE in the early 80s was "The Janitor," also a lip synch.
Here's the version we aired in Buffalo in 1982: http://www.youtube.com/watch?v=VIB5g8OaHsE
(My last full-time on-air job was afternoon drive at WKBW. In this spot, my one word is "UNBELIEVABLE.").
Little-known factoid: The guy playing the janitor is Chuck Blore himself, the visionary radio creative guy.
And REAL Providence radio nerds will recognize the WKBW jingle logo as the same melody that David Clayton-Thomas sound-alike sang "WPROOOOOOOOOOOOOOOO" in 1972.
Good evening from Miami,
HC
www.HollandCooke.com
That "Lips" spot is still being syndicated, though I've not seen it in the Providence area lately.
Another cookie-cutter spot that was EVERYWHERE in the early 80s was "The Janitor," also a lip synch.
Here's the version we aired in Buffalo in 1982: http://www.youtube.com/watch?v=VIB5g8OaHsE
(My last full-time on-air job was afternoon drive at WKBW. In this spot, my one word is "UNBELIEVABLE.").
Little-known factoid: The guy playing the janitor is Chuck Blore himself, the visionary radio creative guy.
And REAL Providence radio nerds will recognize the WKBW jingle logo as the same melody that David Clayton-Thomas sound-alike sang "WPROOOOOOOOOOOOOOOO" in 1972.
Good evening from Miami,
HC
www.HollandCooke.com
What was the Halloween Prank that WPRO-AM pulled off in 1974? I'm pretty sure it involved Gio. And news reporter
Barbara Hamilton. Was it sorta like "War Of The Worlds"?
Barbara Hamilton. Was it sorta like "War Of The Worlds"?
I think we got FINED by the FCC for that.
Just a little slap-on-the-wrist, several thousand dollars.
Fallout from our shenanigans led all three local TV newscasts the next night, and lots of folks WEREN'T laughing.
(Especially at WGNG and WJAR radio.)
I was the new night guy at the time, and got a quick lesson that nights matter.
Our production guy -- the late, great Jake Paquin -- produced a local version of Orson Welles' Mercury Theater classic "War of the Worlds." We "blew up" the Newport Bridge, among other landmarks.
It happened in-the-middle-of my show (I was doing 7-midnight), and the whole thing was pre-recorded. So once the tape started, I jumped in the car and drove-around, to hear it there.
I think Ron St. Pierre has a copy, but I don't know if it's streaming online anywhere. It should be!
I was interviewed about this for a book about famous radio hoaxes that came out about a decade ago.
Remember when nights mattered?
Remember when radio TRIED things?
Several denizens here dissed me after I recently suggested that a station ought to do something like this:
http://www.youtube.com/watch?v=jwMj3PJDxuo
But when I showed this video last week at the Talk Media Conference in Scottsdale, the audience CHEERED.
Good morning from Miami,
HC
www.HollandCooke.com
Just a little slap-on-the-wrist, several thousand dollars.
Fallout from our shenanigans led all three local TV newscasts the next night, and lots of folks WEREN'T laughing.
(Especially at WGNG and WJAR radio.)
I was the new night guy at the time, and got a quick lesson that nights matter.
Our production guy -- the late, great Jake Paquin -- produced a local version of Orson Welles' Mercury Theater classic "War of the Worlds." We "blew up" the Newport Bridge, among other landmarks.
It happened in-the-middle-of my show (I was doing 7-midnight), and the whole thing was pre-recorded. So once the tape started, I jumped in the car and drove-around, to hear it there.
I think Ron St. Pierre has a copy, but I don't know if it's streaming online anywhere. It should be!
I was interviewed about this for a book about famous radio hoaxes that came out about a decade ago.
Remember when nights mattered?
Remember when radio TRIED things?
Several denizens here dissed me after I recently suggested that a station ought to do something like this:
http://www.youtube.com/watch?v=jwMj3PJDxuo
But when I showed this video last week at the Talk Media Conference in Scottsdale, the audience CHEERED.
Good morning from Miami,
HC
www.HollandCooke.com
pro-fm had great jingles back in the day!!
I could be wrong but she looks alot like actress Deborah Shelton who played Mandy Winger on Dallas back in the 80s.
Check out http://www.deborahshelton.net/
Check out http://www.deborahshelton.net/
"You are correct sir!"
Good catch!
Although other models also did that spot, Shelton was its "star."
Good catch!
Although other models also did that spot, Shelton was its "star."
Re: I think we got FINED by the FCC for that.
Typical New York... several stop and gaze at what's going on in amazement, while the majority continue to go about their business as if nothing's going on! Very cool video, Holland, but how would you as a programmer do something like that on radio, an aural as opposed to visual medium?
One of my favorite night jocks of all-time was Terry Young at Hot Hits WCAU-FM in Philly back in the 80s. I remember when he got so tired of girls calling up requesting Frank Zappa's Valley Girl that he played it for two straight hours. He said that after that night people stopped asking for it! There was also the time when he got on the air at 11:55pm and told everyone that Michael Jackson had died... then instructed the overnight jock to say nothing on the air about it. Now stuff like that's going to get people's attention!
Holland Cooke said:
Typical New York... several stop and gaze at what's going on in amazement, while the majority continue to go about their business as if nothing's going on! Very cool video, Holland, but how would you as a programmer do something like that on radio, an aural as opposed to visual medium?
One of my favorite night jocks of all-time was Terry Young at Hot Hits WCAU-FM in Philly back in the 80s. I remember when he got so tired of girls calling up requesting Frank Zappa's Valley Girl that he played it for two straight hours. He said that after that night people stopped asking for it! There was also the time when he got on the air at 11:55pm and told everyone that Michael Jackson had died... then instructed the overnight jock to say nothing on the air about it. Now stuff like that's going to get people's attention!
Programming + Sales + Promotion = BUZZZZZZZZZ
RE http://www.youtube.com/watch?v=jwMj3PJDxuo
1. Choose best venue. Not-having "a Grand Central Station of Rhode Island," the best opportunity might be to do this at big-footprint retail advertiser, when the place is busy (i.e., The Home Depot, Saturday 11AM)...
2. Sell it to the venue, as an event.
3. Spill the beans beforehand on-air.* Yep, REVEAL the gag...which will:
a.) result in a bigger crowd (amused gawkers); and
b.) add-value-to what-you're-selling-the-venue. Sales knows how to value mentions.
4. Video it, so you can:
a.) post the video online, sponsored, of course; and
b.) post it on YouTube, Metacafe, et al; ripping-off keywords from similar high-count videos.
* "But, but, but...if we explain, on-air, in-advance, what-we're-up-to...it won't be a surprise!"
Worry about that when you've got a 100 share.
For the 3-share local station, this is how-you-turn-lemons-into-lemonade.
Your 3-share cume is "in on the secret."
Good morning from Madison, Wisconsin,
HC
www.HollandCooke.com
www.ListenToAmerica.com
RE http://www.youtube.com/watch?v=jwMj3PJDxuo
jeffryan said:
1. Choose best venue. Not-having "a Grand Central Station of Rhode Island," the best opportunity might be to do this at big-footprint retail advertiser, when the place is busy (i.e., The Home Depot, Saturday 11AM)...
2. Sell it to the venue, as an event.
3. Spill the beans beforehand on-air.* Yep, REVEAL the gag...which will:
a.) result in a bigger crowd (amused gawkers); and
b.) add-value-to what-you're-selling-the-venue. Sales knows how to value mentions.
4. Video it, so you can:
a.) post the video online, sponsored, of course; and
b.) post it on YouTube, Metacafe, et al; ripping-off keywords from similar high-count videos.
* "But, but, but...if we explain, on-air, in-advance, what-we're-up-to...it won't be a surprise!"
Worry about that when you've got a 100 share.
For the 3-share local station, this is how-you-turn-lemons-into-lemonade.
Your 3-share cume is "in on the secret."
Good morning from Madison, Wisconsin,
HC
www.HollandCooke.com
www.ListenToAmerica.com
I like it! Unfortunately, it's so far outside the traditional radio sales paradigm that it's unlikely anyone would try something like that. Imagine trying to get the GSM, PD and GM all on board with such an unorthodox idea. It would take them way out of their comfort zone... exactly where they SHOULD be if they wish to differentiate their station from the rest, and in turn reinvent this industry. Point 4 is important, too. I see so many radio stations waste an opportunity with lackluster websites.
For me, if I were in the sales department, this would fall into the "ask for forgiveness, not permission" category.
For me, if I were in the sales department, this would fall into the "ask for forgiveness, not permission" category.
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