Virgin RADIO BEAT - 3-1-07

[airwaver]

http://seattlepi.nwsource.com/tv/305507_radiobeat01.html

- featuring retired MIKE WEST, commenting on this topic -
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(don't large 'plastic banners' play well also?)


I still have an old 1991 'KBSG' window sticker...
..wonder what the 'rarest' Seattle radio stickers would be now?

 

[TowerLamp]

"...I still have an old 1991 'KBSG' window sticker...
..wonder what the 'rarest' Seattle radio stickers would be now? "

AirWaver,

Remember the Young Country "butt sticker" and how about the old blue & white KUBE-FM stickers that kids chopped up to spell "PUKE-FM"

Virgin is right though, the old KJR-AM "yellow ball" sticker was the biggest hit of all time. I still see 'em around town!

 

[ThinLizzyRocks]

Yep. It's cool to spot one of those old KJR stickers on, say a sun faded Datsun pick-up truck from the mid 70s.

I have a KJET radio antena ball - one of the cooler items I've ever seen.

The KISW stickers from teh early 80s were also pretty sweet. That was a hot logo! Through various ownership changes and format tweaks the logo has evolved and been pretty much marginalized at this point - a shadow of it's self.

 

[airwaver]

KBSG 1991 Sticker

http://img235.imageshack.us/img235/2877/kbsgsticker91xl1.jpg

 

[searadiofreak]

In the 70's, KING-AM's answer to the KJR yellow ball sticker was their own red ball sticker. I saw one last summer on a '73 VW. Or, I think it was a '73 VW...they all looked the same back then.

 

[LITTLEBOYBLUE]

In the 70's, KING-AM's answer to the KJR yellow ball sticker was their own red ball sticker.

KING, like KJR, had two versions...the basic "ball" and then the "sunshine" shape.

There was one evening when both stations were at the same event...and we noticed a missing taillight lens on KJR's van. The thought of seeing them get a ticket was unbearable ... so a red KING sticker was put over the light to replace the missing lens.

You're WELLLLLL-COME.......

(I still have a cigar box full of all those 70's top 40 stickers ... as well as a ton of the KGW stickers from Portland!)

 

[searadiofreak]

Yah, I too have an original KING sunshine sticker...funny how it only says "KING radio"...no frequency, no slogan. Much to be said about the simplicity of it. Perhaps a lesson on how to market effectively! Less IS more.

 

[LITTLEBOYBLUE]

...Perhaps a lesson on how to market effectively! Less IS more.

One of the conversations that really stands out in memory is with Jon Wolfert (owns JAM productions, jingle house) at a convention in the mid-90's. We were talking about the state of the union of jingles at that point...he was pointing out that extremes were in fashion. Either people wanted tight, short shotguns....or they wanted their station HISTORY sung in some kind of positioning slogan that just didn't translate to the concept of a jingle.

And you're right .... interesting how the sticker, like BillV pointed out in the column, is really ONLY a demonstration of loyalty. It's not like anyone pulls up to a stoplight...behind some Lexus SUV and sees a sticker and does the "oh yeah...I better tune over the right now and see what THEY are doing". Same with billboards...not like people drive by and do the "let me tune them in right now". Just the BRAND AWARENESS is all that's really necessary in that camp. It's up to the product to be compelling to get people to stay once they ever sample --- and it's usually up to the competition to give their listeners a REASON to go elsewhere and sample. If someone's on KIRO and satisfied they don't go over to KOMO just to check it out ... but if they want traffic and KIRO's in a stopset .... they will go elsewhere (and vice versa). If they go elsewhere and STICK ... then all the pieces are coming together like they should!