Voice In The Wilderness

[Element9]

Spreadsheets blamed for falling revenues. CL King analyst Jim Boyle says small market radio has "trounced" bigger markets for 16 of the last 17 months. He says bigger markets are ailing because they're trying what he calls "Excel radio" with many decisions based on spreadsheet figures from corporate, not at the station.

Not like anybody here hasn't offered the same observation, but it probably has more juice and gets more notice when a guy who wears $2 thousand suits makes the pronouncement. Wall Street gets a handle on Main Street.

Duh.

-9-

 

[ThePickleReport]

Yeah, a lot of us could have told you that YEARS ago.

 

[Savage]

CL King also says "small market" radio is up 1 percent for the quarter while empty-suit corporate radio is off 7 percent. For the QUARTER. Yet they dismiss the stuff smaller markets are doing as: "OLD radio."

Myopia and arrogance - the twins of corporate radio self-delusion and defeat. The same mentality that makes them fantasize that people will identify with, and listen to, radio-stations-in-a-box, whether they're primary signals or unhearable, limited bandwidth HD-2 subs.

 

[SirRoxalot]

1st Class

I'm waiting for the big boys to follow Sean "Puffy" Combs example and start flying 1st class instead of taking the corporate jet.

Meanwhile, jocks and staffers are working - or at least tracking - 7 days a week because there are few part-timers left to handle vacation relief or fill in when somebody calls in sick. Talk about diluting the product...