Hoosierky said:
Is there a ratings advantage/disadvantage between the two? When the book is analyzed and scutinized, does one form dominate over the other during a quarter hour?
Just so I understand: "Hoosierky" wants to know the difference in ratings between a voice tracked station, and a station that has no air talent at all. Am I correct?
Oh, and the word is "
scrutinized."
In your analysis, would you also add credence to stations that are 24x7 satellite delivered?
A comparison between the three would be most interesting to me. Given the differences in format, locations, and station coverage, a comparison might be difficult, at best.