> KIX has done well, but you have to go back to 1991 and the
> country boom to find comparable numbers, and a HUGE part of
> the recent success is Young & Elder.
Since the majority of us aren't able to see the demo breakdowns, that would be an opinion, not a fact. Unless you're one of the few?
> And yes, this is their
> second time around in Memphis, and most around the Citadel
> digs will tell you, it was a big mistake letting them go the
> first time.
Not the way I heard it. Expressing disdain, on the air, for your primary listener base doesn't exactly draw in the smiling faces and engender their devotion. However, I also hear that the gentlemen in question were said to have learned from their previous mistakes, which is always a good thing.
> Sure, it helps being the only country station in town,
"Sure, it helps"??
You think?
> but
> if someone wants to go after Young & Elder's numbers, they'd
> better have deep pockets. An "Andy & Debbie" kind of
> competitor wouldn't make a dent.
A country competitor which made itself more family-friendly, and more open to the good "old" stuff, than KIX would be successful. Such a station, having a comparable signal pattern to KIX, would dethrone it. From everything I've seen on the subject, the largest obstacle the Frog had was lack of reach; double its signal strength to compare with KIX's, and it's a new game.
--Mike