Personally, I like it. It's similar in concept to Hubbard's Rewind stations in Chicago and Cincy, but shifted to focus on the 90s instead of the 80s.
But I have to wonder...
Is this Clear Channel's way of inching back towards CHR in New Orleans? i.e.: launching a new Rhythmic AC (albeit one with a slightly Adult Hits lean), then shifting it to CHR after a couple of months/years, like the Party in Vegas and Denver, Groove/Wild in Atlanta, and Groove/NOW in Pensacola?