Vudu has entered into an agreement to be purchased by Fandango. Walmart’s on demand video streaming service will be owned by the digital network, but there will be no immediate changes to either service.
In an announcement to customers, Vudu noted that nothing will change with the Vudu viewing experience. User content libraries will stay intact and the Vudu app will still be accessible across all devices.
Walmart has been considering the sale of the platform for some time. We reported in October 2019 that Walmart had weighed its options and decided that, rather than putting more resources into the streaming service to become competitive, the company would considering selling. While the retail giant expressed an interest in growing Vudu to become a competitor for Amazon Prime Video, the increase in services launching and growing may have made that plan less viable. Instead, the interest dwindled as the company turned its focus to online ordering and grocery pickup.
